{"id":5512,"date":"2016-08-11T08:19:52","date_gmt":"2016-08-11T06:19:52","guid":{"rendered":"https:\/\/usersnap.com\/?p=5512"},"modified":"2025-06-30T19:32:47","modified_gmt":"2025-06-30T17:32:47","slug":"emotional-design","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/emotional-design\/","title":{"rendered":"Emotional Design: For products we remember"},"content":{"rendered":"\n

Today, it is no longer sufficient to design a product that just<\/em> works. Products need to have an amazing user experience to stand out from the crowd, to be successful, and to have a user base, who enjoys using them. In a nutshell: products need to be more than mere functional<\/strong>.<\/p>\n\n\n\n

The designers Don Norman and Aarron Walter are asking this question for decades: How can design evoke positive and memorable experiences?<\/em><\/p>\n\n\n\n

In this post, I want to explore the topic of emotional design. I will draw on research by Norman and Walter, and will ask why we enjoy using some products and others not. Hope you enjoy reading this post!<\/p>\n\n\n\n\n\n\n

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More than just functional: Design that works for the user<\/h2>\n\n\n\n

You probably know the problem: you open a door and press the handle, but it doesn\u2019t open. You press again and then realize you should have pulled. Congrats! You have encountered a so-called \u201cNorman Door\u201d.<\/p>\n\n\n\n

Ambiguous doors are named after professor and designer Don Norman, who has written books such as \u201cThe Design of Everyday Things\u201d and is engaging with questions of functionality of everyday objects.<\/p>\n\n\n\n

A \u201cNorman door\u201d does<\/i> work: it opens and closes. But it doesn\u2019t work for the user<\/i>. Product Manager, Designer, and QA agents are all engaged in this miraculous questions: How can we build a product that truly works for the user?<\/p>\n\n\n\n