{"id":5499,"date":"2016-08-16T11:40:05","date_gmt":"2016-08-16T09:40:05","guid":{"rendered":"https:\/\/usersnap.com\/?p=5499"},"modified":"2025-06-30T19:22:48","modified_gmt":"2025-06-30T17:22:48","slug":"user-testing-saas","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/user-testing-saas\/","title":{"rendered":"Why every SaaS company should perform user tests"},"content":{"rendered":"\n<p>We often hear the phrase \u201c<em>prevention is better than cure<\/em>\u201d. It\u2019s gotten a bit old over time, but that doesn\u2019t make it any less true.<\/p>\n\n\n\n<p>This phrase sums up the zest of the article you\u2019re going to read now. Before you roll out any product, you always test it. You basically just make sure that everything you designed is there and it works exactly like you designed it.<br>\n<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for User Testing<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Testing with real users<\/h2>\n\n\n\n<p>A SaaS application only works when you\u2019re catering to your target audience. You\u2019re constantly rolling out small updates, fixing existing bugs. You\u2019ve got an ever-evolving application on your hands, and that means your quality control should be on the cutting edge as well. Especially considering your competition is most likely doing the exact same thing.<\/p>\n\n\n\n<p>So, there\u2019s only one thing you can do to stay ahead of the curve. And that\u2019s <strong>user testing.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is user testing?<\/h2>\n\n\n\n<p>So, user testing helps you to stay ahead of your competition. Pretty bold statement, right?<\/p>\n\n\n\n<p>Conducting usability tests and performing UAT projects will not only help you to gather deep insights into the lives of your users but also uncover if your application works for your users.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data and determine the participant\u2019s satisfaction with the product.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>(source: <a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/usability-testing.html\" target=\"_blank\" rel=\"noopener noreferrer\">www.usability.gov\/how-to-and-tools\/methods\/usability-testing.html<\/a>)<\/p>\n\n\n\n<p>Usually, user tests are conducted with a selected audience, preferably in a strict and observable environment. In this environment, those testers will perform certain tasks while using your product.<\/p>\n\n\n\n<p>Here\u2019s why every SaaS company should consider performing user tests.<\/p>\n\n\n\n<p><strong>Also Check:<\/strong> <a href=\"https:\/\/usersnap.com\/blog\/user-acceptance-testing-example\/\">User Acceptance Testing Template and Examples<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Users don\u2019t know your application<\/h2>\n\n\n\n<p>Above all, users just have no clue as to what makes your application tick. And how should they? All they care about is that the application does what they think it\u2019s supposed to do.<\/p>\n\n\n\n<p>This means that whatever assumptions your users have, they\u2019re probably different from the ones you have as someone who tests the application.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/3o7rbZcPqPW1D1ldRK\" width=\"480\" height=\"268\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>And since they go by an entirely different set of rules, they\u2019ll bump into different issues than you would. A user will find that one issue you would\u2019ve completely ignored.<\/p>\n\n\n\n<p>Not only this, but your users are usually pretty bad at troubleshooting too. We all know those horror stories from first line IT support. Funny? Sure. But so time consuming and frustrating.<\/p>\n\n\n\n<p>With user testing, you can ensure that the designed solution also works for your users, avoiding troubles and too much hassle after your first release.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Data-backed insights<\/h2>\n\n\n\n<p>Data, data, data. Data is everywhere, and it\u2019s yours for the taking. All you need to do is grab it.<\/p>\n\n\n\n<p>When 5 people test your application, you get some feedback, sure. Yay. But, when 1,000 people test your application, you get statistical data. That means you\u2019ll know far better where you should put your development focus and what you should be doing to fix it.<\/p>\n\n\n\n<p>On top of that, all that precious data covers issues that are important to your users.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It\u2019s data that actually matter.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/data-user-testing.jpg\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/data-user-testing.jpg\" alt=\"data user testing\" class=\"wp-image-5501\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/data-user-testing.jpg 400w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/data-user-testing-150x150.jpg 150w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/data-user-testing-300x300.jpg 300w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/data-user-testing-140x140.jpg 140w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p>Even in its simplest form, a decent <strong>user testing system<\/strong> would allow you to ask yourself questions like <em>\u201cwhy are so many people clicking there?<\/em>\u201d or \u201c<em>should we start restriction a normal user\u2019s control of the tool?<\/em>\u201d.<\/p>\n\n\n\n<p>Insightful questions, backed by data. That\u2019s what you\u2019ll get.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for User Testing<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3) Agile testing is less expensive<\/h2>\n\n\n\n<p>With <strong>user testing<\/strong>, you have a ton of data points you can use to your liking and improve your <a href=\"https:\/\/usersnap.com\/blog\/developing-a-saas-product-for-a-global-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS offering<\/a>.<\/p>\n\n\n\n<p>But, as with the <strong>traditional way of testing<\/strong> your application, more people meant you\u2019d have to hire more people or spend more hours doing testing.<\/p>\n\n\n\n<p>In contrast to traditional frameworks, <strong><a href=\"https:\/\/usersnap.com\/blog\/agile-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">agile testing<\/a><\/strong> requires continuous collaboration between all QA agents, team members, and testers.<\/p>\n\n\n\n<p>With agile <a href=\"https:\/\/usersnap.com\/blog\/software-testing-basics\/\">testing<\/a>, the feedback and evaluation process becomes an essential part of every project stage. Therefore, the framework for agile teams looks something like this:<br> <a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-agile.png\"><img decoding=\"async\" width=\"651\" height=\"488\" class=\"alignnone wp-image-5502\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-agile-1024x768.png\" alt=\"agile user testing\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-agile.png 1024w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-agile-300x225.png 300w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-agile-140x105.png 140w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) User testing as your retention machine<\/h2>\n\n\n\n<p>Your SaaS company\u2019s income depends on getting and keeping a constant flux of customers. If your application doesn\u2019t keep a user\u2019s interest, your company will lose money fast. Sounds reasonable, right?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-retention.png\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-retention-1024x588.png\" alt=\"user testing retention\" class=\"wp-image-5503\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-retention-1024x588.png 1024w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-retention-300x172.png 300w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-retention-140x80.png 140w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-retention.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Now, since user testing allows you to go by what a user actually wants, you\u2019ll be able to really hone the experience. This will, in turn, allow you to keep people interested. And even more important it will be an essential part of your user retention activities.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Evernote increased user retention by 15%. Simply by conducting user tests.<\/p>\n<\/blockquote>\n\n\n\n<p>(source: <a href=\"http:\/\/info.usertesting.com\/rs\/usertesting\/images\/UserTesting-Evernote_Case_Study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">usertesting.com<\/a>)<\/p>\n\n\n\n<p>Even more important, is the fact that if you react fast enough to a user\u2019s bug report or whatever feedback you have to work with, you can keep them from getting frustrated with your service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get out of your office.<\/h2>\n\n\n\n<p>These days there\u2019s just no excuse for not knowing what your users want or what <a href=\"https:\/\/medium.com\/all-about-customer-happiness\" target=\"_blank\" rel=\"noopener noreferrer\">your customers<\/a> are complaining about.<\/p>\n\n\n\n<p>There\u2019re just too many ways for you to gather information on how users use your application to not do it. When you think about it, the possibility to finally be able to sit in a user\u2019s chair, see your application through their eyes and experience what they\u2019re experiencing, is priceless.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often hear the phrase \u201cprevention is better than cure\u201d. It\u2019s gotten a bit old over time, but that doesn\u2019t make it any less true. This phrase sums up the zest of the article you\u2019re going to read now. Before you roll out any product, you always test it. You basically just make sure that [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[813],"tags":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uat-blog"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg","author_info":{"display_name":"Thomas Peham","author_link":"https:\/\/usersnap.com\/blog\/author\/thomas\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why every SaaS company should perform user tests! - Usersnap<\/title>\n<meta name=\"description\" content=\"The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data.&quot; These 4 reasons highlight the relevance of user tests.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why every SaaS company should perform user tests! - Usersnap\" \/>\n<meta property=\"og:description\" content=\"The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data.&quot; These 4 reasons highlight the relevance of user tests.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Usersnap Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usersnap\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-16T09:40:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Peham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tompeham\" \/>\n<meta name=\"twitter:site\" content=\"@usersnap\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Peham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\"},\"author\":{\"name\":\"Thomas Peham\",\"@id\":\"https:\/\/usersnap.com\/blog\/#\/schema\/person\/85bd1168f7e7c005c6cd2a4045e3d59b\"},\"headline\":\"Why every SaaS company should perform user tests\",\"datePublished\":\"2016-08-16T09:40:05+00:00\",\"dateModified\":\"2025-06-30T17:22:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\"},\"wordCount\":900,\"publisher\":{\"@id\":\"https:\/\/usersnap.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg\",\"articleSection\":[\"User Acceptance Tests\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\",\"url\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\",\"name\":\"Why every SaaS company should perform user tests! - Usersnap\",\"isPartOf\":{\"@id\":\"https:\/\/usersnap.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg\",\"datePublished\":\"2016-08-16T09:40:05+00:00\",\"dateModified\":\"2025-06-30T17:22:48+00:00\",\"description\":\"The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data.\\\" These 4 reasons highlight the relevance of user tests.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/usersnap.com\/blog\/user-testing-saas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage\",\"url\":\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg\",\"contentUrl\":\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg\",\"width\":1200,\"height\":600,\"caption\":\"user testing saas\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/usersnap.com\/blog\/#website\",\"url\":\"https:\/\/usersnap.com\/blog\/\",\"name\":\"Usersnap Blog\",\"description\":\"Learn more about how to collect user feedback and build better products with the magic power of feedback.\",\"publisher\":{\"@id\":\"https:\/\/usersnap.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/usersnap.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/usersnap.com\/blog\/#organization\",\"name\":\"Usersnap\",\"url\":\"https:\/\/usersnap.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/usersnap.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/usersnap.com\/wp-content\/uploads\/2020\/08\/Usersnap-Updated-Logo.png\",\"contentUrl\":\"https:\/\/usersnap.com\/wp-content\/uploads\/2020\/08\/Usersnap-Updated-Logo.png\",\"width\":136,\"height\":26,\"caption\":\"Usersnap\"},\"image\":{\"@id\":\"https:\/\/usersnap.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/usersnap\",\"https:\/\/x.com\/usersnap\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/usersnap.com\/blog\/#\/schema\/person\/85bd1168f7e7c005c6cd2a4045e3d59b\",\"name\":\"Thomas Peham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/usersnap.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c570afeda0ee367f5824a6762a0511ec7be061521c645ef29d34b976c183341d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c570afeda0ee367f5824a6762a0511ec7be061521c645ef29d34b976c183341d?s=96&d=mm&r=g\",\"caption\":\"Thomas Peham\"},\"sameAs\":[\"https:\/\/x.com\/tompeham\"],\"url\":\"https:\/\/usersnap.com\/blog\/author\/thomas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why every SaaS company should perform user tests! - Usersnap","description":"The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data.\" These 4 reasons highlight the relevance of user tests.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/usersnap.com\/blog\/user-testing-saas\/","og_locale":"en_US","og_type":"article","og_title":"Why every SaaS company should perform user tests! - Usersnap","og_description":"The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data.\" These 4 reasons highlight the relevance of user tests.","og_url":"https:\/\/usersnap.com\/blog\/user-testing-saas\/","og_site_name":"Usersnap Blog","article_publisher":"https:\/\/www.facebook.com\/usersnap","article_published_time":"2016-08-16T09:40:05+00:00","article_modified_time":"2025-06-30T17:22:48+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg","type":"image\/jpeg"}],"author":"Thomas Peham","twitter_card":"summary_large_image","twitter_creator":"@tompeham","twitter_site":"@usersnap","twitter_misc":{"Written by":"Thomas Peham","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/#article","isPartOf":{"@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/"},"author":{"name":"Thomas Peham","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/person\/85bd1168f7e7c005c6cd2a4045e3d59b"},"headline":"Why every SaaS company should perform user tests","datePublished":"2016-08-16T09:40:05+00:00","dateModified":"2025-06-30T17:22:48+00:00","mainEntityOfPage":{"@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/"},"wordCount":900,"publisher":{"@id":"https:\/\/usersnap.com\/blog\/#organization"},"image":{"@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage"},"thumbnailUrl":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg","articleSection":["User Acceptance Tests"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/","url":"https:\/\/usersnap.com\/blog\/user-testing-saas\/","name":"Why every SaaS company should perform user tests! - Usersnap","isPartOf":{"@id":"https:\/\/usersnap.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage"},"image":{"@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage"},"thumbnailUrl":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg","datePublished":"2016-08-16T09:40:05+00:00","dateModified":"2025-06-30T17:22:48+00:00","description":"The goal of user testing is to \u201cidentify any usability problems, collect qualitative and quantitative data.\" These 4 reasons highlight the relevance of user tests.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/usersnap.com\/blog\/user-testing-saas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/usersnap.com\/blog\/user-testing-saas\/#primaryimage","url":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg","contentUrl":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2016\/08\/user-testing-saas.jpg","width":1200,"height":600,"caption":"user testing saas"},{"@type":"WebSite","@id":"https:\/\/usersnap.com\/blog\/#website","url":"https:\/\/usersnap.com\/blog\/","name":"Usersnap Blog","description":"Learn more about how to collect user feedback and build better products with the magic power of feedback.","publisher":{"@id":"https:\/\/usersnap.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usersnap.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/usersnap.com\/blog\/#organization","name":"Usersnap","url":"https:\/\/usersnap.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/usersnap.com\/wp-content\/uploads\/2020\/08\/Usersnap-Updated-Logo.png","contentUrl":"https:\/\/usersnap.com\/wp-content\/uploads\/2020\/08\/Usersnap-Updated-Logo.png","width":136,"height":26,"caption":"Usersnap"},"image":{"@id":"https:\/\/usersnap.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/usersnap","https:\/\/x.com\/usersnap"]},{"@type":"Person","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/person\/85bd1168f7e7c005c6cd2a4045e3d59b","name":"Thomas Peham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c570afeda0ee367f5824a6762a0511ec7be061521c645ef29d34b976c183341d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c570afeda0ee367f5824a6762a0511ec7be061521c645ef29d34b976c183341d?s=96&d=mm&r=g","caption":"Thomas Peham"},"sameAs":["https:\/\/x.com\/tompeham"],"url":"https:\/\/usersnap.com\/blog\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts\/5499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":0,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/media\/5500"}],"wp:attachment":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}