{"id":4362,"date":"2025-11-19T10:18:00","date_gmt":"2025-11-19T09:18:00","guid":{"rendered":"https:\/\/usersnap.com\/?p=4362"},"modified":"2025-12-08T09:45:49","modified_gmt":"2025-12-08T08:45:49","slug":"boost-customer-happiness-2021","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/boost-customer-happiness-2021\/","title":{"rendered":"Boosting customer happiness in 2026: 6 proven ways"},"content":{"rendered":"\n

Finding bugs in your product is part of your customer\u2019s journey. Customer happiness comes from having a stable product and less user tension. But there\u2019s more to making customers happy than having a bug-free product. This is where customer success comes in.<\/p>\n\n\n\n

What is customer satisfaction, in simple words?<\/p>\n\n\n\n

The term “customer happiness” was coined only recently, but it is already big with SaaS companies in the Valley. The idea is that making sure your customers are happy and successful ensures a higher customer LTV<\/strong> (Lifetime Value), reduces churn and boosts your NPS (Net Promoter Score).<\/p>\n\n\n

Try Usersnap for Customer Happiness<\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n

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At Server Density, we often consider customer happiness and success. Here are six things we do to ensure our customers are happy and making the most of our product.<\/p>\n\n\n\n

\ud83d\udce3\ud83d\udce3 Usersnap PSA: need all things customer happiness + the whole shebang on customer feedback? check out our ultimate guide on customer feedback<\/a> now (don’t worry, it’s a new tab that opens up \ud83d\ude43) \ud83d\udce3\ud83d\udce3 take it away, Harry!<\/h5>\n\n\n\n

Also Read:<\/strong><\/p>\n\n\n\n

What is customer onboarding?<\/a><\/p>\n\n\n\n

A list of great user feedback widgets <\/a><\/p>\n\n\n\n

Optimize Onboarding for Customer Happiness<\/h2>\n\n\n\n

Proper user onboarding sets the foundation for happy customers. At this point, you should nurture your customers and ensure that they are aware of and using all parts of your service or product.<\/p>\n\n\n

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When a user signs up with Server Density<\/a>, a customer happiness manager personally reaches out to them to schedule a call to understand their monitoring requirements.<\/p>\n\n\n\n

Why is customer happiness important?<\/h4>\n\n\n\n

Using Totango<\/a>, we note everything about the customer: what they need, the key contacts, how they see their infrastructure evolving, and how we can help them achieve their goals.<\/p>\n\n\n\n

This may be something as simple as sending over relevant documentation or as significant as expediting feature requests or getting stuck writing scripts for them.<\/p>\n\n\n\n

Regardless of what you do, make sure your success managers are doing something at this crucial stage of your customer\u2019s journey.<\/p>\n\n\n\n

It makes a big difference when you make contact early on and get to know your customers on a more personal level.<\/p>\n\n\n\n

[Tweet “It makes a big difference when you make contact early on and get to know your customers on a more personal level.”]<\/p>\n\n\n\n

But you can do more because onboarding doesn\u2019t need to be an entirely manual process.<\/p>\n\n\n\n

Know what makes the customer happy!<\/h4>\n\n\n\n

At Server Density, we send several automated lifecycle-related emails during the onboarding journey. It\u2019s essential that you identify and create relevant campaigns that highlight your product’s most important parts.<\/p>\n\n\n\n

We look at our most successful long-term customers and ask them what they\u2019re doing. We find that they\u2019re heavily invested in APIs, using our ops dashboard<\/a>, and often make contact with our support team (note: lots of support requests from a customer don\u2019t necessarily mean they\u2019re unhappy).<\/p>\n\n\n\n

A few days before the trial expiry, reach out again.<\/p>\n\n\n\n

We do this to identify any blockers that would prevent customers from moving into a paid package. We try to achieve positive engagement, work with customers to solve any commercial problems, and genuinely ensure they\u2019ll make the most of our product.<\/p>\n\n\n\n

Deliver Incredible Support<\/h2>\n\n\n\n

Customer support<\/a> is something I\u2019m personally very passionate about.<\/p>\n\n\n\n

I truly believe giving your customers the best treatment when they contact you is a key to happier customers. Ask somebody why they\u2019re loyal to Apple and he or she will probably say customer care. Ask a Server Density customer and they will also probably mention our support.<\/p>\n\n\n\n

Make sure you are quick, concise, and personal.<\/p>\n\n\n\n

Picking up the phone within 2 rings, accepting a live chat in seconds as opposed to minutes and pulling up a Zendesk<\/a> ticket right after we get the notification is key here.<\/p>\n\n\n

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We start investigating an issue immediately. Our support team always knows our customers, their infrastructure, and their previous support requests to deliver unrivaled personal support.<\/p>\n\n\n\n

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Never send dull, one-liner responses.<\/h3>\n<\/blockquote>\n\n\n\n

Go above and beyond by sending links to relevant documentation, explaining issues, fixing scripts and debugging API calls. And if you think you should be speaking to the customer properly – pick up the phone and talk through it. Customers remember that.<\/p>\n\n\n\n

At Server Density, we define internal SLAs (Service Level Agreements) to ensure we\u2019re beating response time expectations. However, don\u2019t do this if it results in your support engineers rushing to give answers. It looks sloppy, and you may as well not have the SLA!<\/p>\n\n\n\n

Set up Account Reviews<\/h2>\n\n\n\n

For larger customers, we manually review accounts every 3 months. We use Totango to trigger tasks that are assigned to the user\u2019s success manager. This is a good way to be proactive and ensure that you\u2019re checking in with customers before they\u2019re checking in with you.<\/p>\n\n\n\n

When performing account reviews, it\u2019s a good idea to have a template and know what you should be taking away from the meeting.<\/p>\n\n\n

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For us, we identify how our customer\u2019s infrastructure is changing, how it\u2019s recently changed, and their goals for the next quarter, talk about new features and any problems, and then open up the discussion for general chat. Not all customers will want a quarterly business review but offer it anyway.<\/p>\n\n\n\n

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Recommended Reading:<\/b><\/p>\n