{"id":2593,"date":"2015-03-11T10:27:01","date_gmt":"2015-03-11T08:27:01","guid":{"rendered":"https:\/\/usersnap.com\/?p=2593"},"modified":"2025-08-29T20:12:14","modified_gmt":"2025-08-29T18:12:14","slug":"mistakes-collecting-design-feedback","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/mistakes-collecting-design-feedback\/","title":{"rendered":"6 mistakes to avoid when collecting design feedback"},"content":{"rendered":"\n<p>There are several lists of web design mistakes out there. Most of them focus on the web design itself but forget about other components, such as how a good design becomes a great design through the right way of <a href=\"https:\/\/usersnap.com\/blog\/customer-feedback\/\">collecting and analyzing customer feedback<\/a>.<\/p>\n\n\n\n<p>There\u2019s always a feedback stage in the web design process, which requires intensive interaction between co-workers and external clients. As in every intense interaction, there\u2019s plenty of room for improvement.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Here\u2019s my list of 6<strong>&nbsp;common mistakes to avoid when collecting &amp; giving feedback on design drafts<\/strong>.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Design Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Simply start asking for feedback<\/h2>\n\n\n\n<p>Well, it absolutely makes sense to gather as much feedback as possible from people working in different departments. Your project team will (and should) be the first place you go to ask for feedback on design drafts and prototypes.<\/p>\n\n\n\n<p>However, it is dangerous to ask someone because he\/she\u2019s just around simply. Well, yes. Ask him\/her, besides a couple of other people, to gather different aspects you might forget. But always be specific and precise in your questions while <a href=\"https:\/\/usersnap.com\/blog\/collecting-customer-feedback\/\" target=\"_blank\" rel=\"noopener\">collecting customer feedback<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Generic questions like \u201cDo you like it?\u201d<\/h2>\n\n\n\n<p>Do not ask your colleagues \u201c<em>how they like your design.\u201d Instead, ask them specific questions explaining the background and story of the design<\/em>.<\/p>\n\n\n\n<p>Answer the following questions and explain these answers to the people you ask for <a href=\"https:\/\/usersnap.com\/blog\/design-feedback\/\" target=\"_blank\" rel=\"noopener\">design feedback<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s the main vision and objective of the website\/app\/prototype you\u2019ve worked on?<\/li>\n\n\n\n<li>What\u2019s the target group who\u2019ll be using the product\/website? How do they look like &amp; behave?<\/li>\n\n\n\n<li>What are potential use cases for the website\/app? How does a potential customer journey look like?<\/li>\n\n\n\n<li>What are different limitations you\u2019ve had during the design process (e.g., CI guidelines, etc.)?<\/li>\n\n\n\n<li>What are the different standards &amp; presets for the projects?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Personal opinions are personal<\/h2>\n\n\n\n<p>It\u2019s super-easy to express <a href=\"https:\/\/usersnap.com\/blog\/emotions-user-experiences\/\" target=\"_blank\" rel=\"noopener\">personal opinions<\/a> and we\u2019ve probably been to a couple of client\u2019s meetings where we\u2019ve heard the sentence \u201c<em>I don\u2019t like it!<\/em>\u201d (or something similar). Unfortunately, design is a highly subjective area.<\/p>\n\n\n\n<p>And as people we tend to take that opinion personally and emotionally.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"443\" height=\"567\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2015\/03\/design-feedback-gone-bad-14.jpg\" alt=\"collecting design feedback mistakes\" class=\"wp-image-2595\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2015\/03\/design-feedback-gone-bad-14.jpg 443w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2015\/03\/design-feedback-gone-bad-14-234x300.jpg 234w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2015\/03\/design-feedback-gone-bad-14-109x140.jpg 109w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure>\n<\/div>\n\n\n<p><br>In theory it\u2019s easy: stay objective and factual. And try to <strong>ask follow-up questions<\/strong> like the ones below to solve these situations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is there anything specific you do not like about that design? What element don\u2019t you like? Is it the type style, the color, or the spacing?<\/li>\n\n\n\n<li>Think about our target group (which we\u2019ve defined during our first meeting) and how they would react on that design?<\/li>\n\n\n\n<li>In what kind of way will it differ from your personal reaction?<\/li>\n<\/ul>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Design Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Getting feedback the unstructured way<\/h2>\n\n\n\n<p>Do not simply ask for feedback<strong> without considering the process of <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>getting feedback<\/strong>. You might end up sitting in different design meetings or phone calls where people you\u2019ve asked for their comments will provide you with&nbsp;<\/span>lengthy feedback and express their thoughts.<\/p>\n\n\n\n<p>Getting a huge amount of feedback in a very unstructured way might feel like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/giphygifs.s3.amazonaws.com\/media\/mp7lPwpEOCZ7G\/giphy.gif\" alt=\"Design Feedback Process\"\/><\/figure>\n\n\n\n<p>Clearly <strong>express the expected way to collect feedback<\/strong> (whether it\u2019s with one of the mentioned tools below or in any other structured way).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Any deadline for submitting feedback?<\/h2>\n\n\n\n<p>You\u2019ve worked hard on crafting a new web design for your client and you now end up waiting days or even weeks for feedback. Don\u2019t let that happen.<\/p>\n\n\n\n<p>Consider feedback loops right at the beginning of a new project and clearly address and communicate them within your project team. In many cases the \u201creal process of providing feedback\u201d is underestimated and overlooked in many cases which often results in a delay of the project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Listen to the loudest one in the room<\/h2>\n\n\n\n<p>I know this one is kind of obvious, but to some extent the situation happens in many teams. People are discussing on design drafts and prototypes and may disagree on some specific area.<\/p>\n\n\n\n<p>Don\u2019t just overlook someone because someone else gets more attention.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Darshan Somashekar, who heads product at popular<\/span> <a href=\"https:\/\/solitaired.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">classic games platform Solitaired<\/span><\/a><span style=\"font-weight: 400;\">, suggests taking a data driven approach in meetings. \u201cWhen getting feedback in a group setting, continue to use tools like surveys. For example, when we meet to discuss a card deck design for our solitaire games, after our discussion, we have our team fill out an online survey so we can properly measure responses of the entire room.\u201d <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools for collecting &amp; getting feedback on design drafts<\/h2>\n\n\n\n<p>The above-mentioned mistakes when collecting design feedback won\u2019t be solved by the usage of any tool. However, I\u2019d recommend checking out one of the below-listed tools&nbsp;since they are a great replacement for email or phone calls while collecting feedback.<\/p>\n\n\n\n<p>Making use of a <strong>design collaboration tool<\/strong> will help you collect feedback in a more efficient way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>InVision App:<\/strong> InVision is very well-known among designers and front-end developers to collect feedback and collaborate on design drafts. <a href=\"http:\/\/www.invisionapp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">invisionapp.com<\/a><\/li>\n\n\n\n<li><strong>Concept.ly<\/strong>: Similar to InVision, this tool offers you great possibilities to collaborate on design drafts. With some great feature sets, it\u2019s super-easy to provide feedback on new designs: <a href=\"http:\/\/www.concept.ly\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">concept.ly<\/a><\/li>\n\n\n\n<li><strong>Marvel App<\/strong>: Marvel is a simple prototyping tool for mobile and web which also works great for collecting feedback in a very structured way. You can even create real customer journeys with your prototype and design draft. <a href=\"https:\/\/marvelapp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">marvelapp.com<\/a><\/li>\n\n\n\n<li><strong>SAVAHAPP<\/strong>: Similar to the Marvel App, SAVAHAPP enables you to manage design feedback. <a href=\"http:\/\/www.savahapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">savahapp.com<\/a><\/li>\n\n\n\n<li><strong>fluid<\/strong>: Fluid UI is great for mobile prototyping and collaborating with colleagues &amp; clients: <a href=\"https:\/\/www.fluidui.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">fluidui.com<\/a><\/li>\n\n\n\n<li><strong>Framebench<\/strong>: With Framebench, you can manage your design files and keep your design feedback on track. And you can even provide feedback on design drafts right inside your Gmail inbox. <a href=\"http:\/\/www.framebench.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">framebench.com<\/a><\/li>\n\n\n\n<li><strong>Usersnap<\/strong>: Usersnap works great for collecting feedback too. Whether it\u2019s for design drafts (which can directly be uploaded to your project dashboard) or for real HTML prototypes. <a href=\"https:\/\/usersnap.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">usersnap.com<\/a><\/li>\n<\/ul>\n\n\n\n<p>From my point of view, it doesn\u2019t really matter which tool you choose. All mentioned tools will offer you great flexibility to get in-depth feedback on <a href=\"https:\/\/usersnap.com\/blog\/ui-ux-design-our-own-experience\/\" target=\"_blank\" rel=\"noopener\">interface designs<\/a> and <a href=\"https:\/\/usersnap.com\/blog\/ui-ux-design-our-own-experience\/\" target=\"_blank\" rel=\"noopener\">usability experiences<\/a>. They will also <a href=\"https:\/\/usersnap.com\/blog\/feedback-process\/\">make your feedback process<\/a> way faster and more interactive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Good design can be improved by working within limitations and incorporating feedback from others. However, collecting and giving feedback is an intense phase during every web project, and people tend to take things personally.<\/p>\n\n\n\n<p>By avoiding the <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">mistakes mentioned and using one of these awesome&nbsp;<a href=\"https:\/\/usersnap.com\/blog\/guide-designing-in-the-browser\/\" target=\"_blank\" rel=\"noopener\">design collaboration tools<\/a> and <a href=\"https:\/\/usersnap.com\/blog\/feedback-widget\/\">feedback widgets<\/a>, designers, developers,<\/span> and project managers can ensure an efficient and transparent way of collecting design feedback.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Design Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What mistakes have you seen so far when collecting feedback on design drafts or prototypes?<\/strong><\/p>\n\n\n\n<p>PS: You might also enjoy this article with 72 posters of ridiculous design feedback: <a href=\"http:\/\/www.bitrebels.com\/design\/design-feedback-posters\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/www.bitrebels.com\/design\/design-feedback-posters\/<\/a><\/p>\n\n\n\n<p><em>This article was brought to you by <a href=\"https:\/\/usersnap.com\" target=\"_blank\" rel=\"noopener noreferrer\">Usersnap<\/a> &#8211; a top-rated customer feedback solution for the gathering feedback along the whole product development lifecycle.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several lists of web design mistakes out there. Most of them focus on the web design itself but forget about other components, such as how a good design becomes a great design through the right way of collecting and analyzing customer feedback. There\u2019s always a feedback stage in the web design process, which [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":2594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[856],"tags":[],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-feedback-blog"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2015\/03\/mistakes-to-avoid-collecting-design-feedback.png","author_info":{"display_name":"Thomas Peham","author_link":"https:\/\/usersnap.com\/blog\/author\/thomas\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Mistakes To Avoid When Collecting Design Feedback<\/title>\n<meta name=\"description\" content=\"Collecting design feedback requires intensive collaboration between co-workers and clients. Here&#039;s a list to avoid while collecting feedback.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usersnap.com\/blog\/mistakes-collecting-design-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Mistakes To Avoid When Collecting Design Feedback\" \/>\n<meta property=\"og:description\" content=\"Collecting design feedback requires intensive collaboration between co-workers and clients. 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