{"id":15183,"date":"2024-09-29T20:10:00","date_gmt":"2024-09-29T18:10:00","guid":{"rendered":"https:\/\/usersnap.com\/?p=15183"},"modified":"2025-04-18T06:22:27","modified_gmt":"2025-04-18T04:22:27","slug":"in-app-feedback","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/in-app-feedback\/","title":{"rendered":"How to Collect In-App Feedback in SaaS [Tips]"},"content":{"rendered":"\n<p>Struggling to make sense of what your users really think? You&#8217;re not alone. If you&#8217;re relying only on post-session surveys or external tools, you&#8217;re missing the richest insights happening <em>right inside<\/em> your product.<\/p>\n\n\n\n<p>That\u2019s why mastering a solid <strong>in-app feedback strategy<\/strong> is no longer optional\u2014it\u2019s a must-have for any product team serious about continuous improvement.<\/p>\n\n\n\n<p>In this guide, we\u2019ll show you <strong>how to collect in-app feedback<\/strong> the right way\u2014at the right time, with the right methods. From subtle prompts to embedded widgets, we\u2019ll walk you through 5 proven ways to engage mobile (and web) users without interrupting their flow.<\/p>\n\n\n\n<p>By integrating <strong>in-app feedback<\/strong> into your <strong>product development lifecycle (PDLC)<\/strong>, you\u2019ll uncover friction points early, validate ideas faster, and build features users actually want\u2014before it&#8217;s too late.<\/p>\n\n\n\n<p>Let\u2019s dive in and transform passive users into active contributors to your product\u2019s growth.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-dbcb7572-a6de-4eb7-8f84-6ffb8229e3aa\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\"><strong>Check the pros &amp; cons for each way of in-app feedback collection \ud83d\ude80\ud83d\udc40\ud83d\udcf2 <\/strong><\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/usersnap.com\/blog\/in-app-feedback\/#1-1-in-app-surveys-in-a-general>1. In-App Surveys (in a general)<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/in-app-feedback\/#5-2-in-app-nps-surveys>2. In-App NPS Surveys<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/in-app-feedback\/#8-3-in-app-customer-feedback-widgets>3. In-App Customer Feedback Widgets<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/in-app-feedback\/#11-4-rate-my-app>4. Rate My App<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/in-app-feedback\/#14-4-embedded-behavioral-analytics-tools>4. Embedded Behavioral Analytics Tools<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-top-5-ways-of-how-to-collect-actionable-in-app-feedback\">Top 5 Ways of How to Collect Actionable In-App Feedback<\/h2>\n\n\n\n<p>Gathering <strong>actionable user feedback<\/strong> requires more than just a link to a user survey or survey app. <\/p>\n\n\n\n<p>Every app is different, and it\u2019s important to tailor the mechanism to capture in-app feedback, so it\u2019s specific to what your business needs.<\/p>\n\n\n\n<p>There are a variety of ways how to collect effective feedback, so don\u2019t feel pressured to use a specific survey feedback form or widget if it doesn\u2019t benefit you.&nbsp;<\/p>\n\n\n\n<p>For starters, choose the best <a href=\"https:\/\/usersnap.com\/blog\/collecting-customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback collection techniques<\/a> to get meaningful feedback and integrate it as part of the omnichannel experience to not overwhelm the customer. Feedback form <a href=\"https:\/\/usersnap.com\/blog\/product-survey-questions\/\">questions should be simple and open-ended<\/a> unless a specific direction is required.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Additionally, go meta and think about it: while in-app feedback is important, it should be one part of a suite of methods for learning about your customer. Successfully <a href=\"https:\/\/usersnap.com\/blog\/pop-up-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">using pop-ups to gather feedback<\/a> will separate those who do and don\u2019t receive feedback from customers.&nbsp;<\/p>\n\n\n\n<p>Also, follow up with customers who leave feedback when bugs are squashed. In the same vein, don\u2019t give up on those who begin the <a href=\"https:\/\/usersnap.com\/blog\/feedback-process\/\">feedback process<\/a> and stop for whatever reason. However, don\u2019t overwhelm them with requests for more information.<\/p>\n\n\n\n<p>Lastly, give the customer time to form an opinion before asking for feedback by waiting until a few features have been explored and then asking them to rate your app or leave their opinion.&nbsp;<\/p>\n\n\n\n<p>This will ensure the feedback you receive is worth everyone\u2019s time.&nbsp;<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Collecting Your In-app Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-1-in-app-surveys-in-a-general\">1. In-App Surveys (in a general)<\/h2>\n\n\n\n<p>Surveys by email used to be the only way, but they can have low <a href=\"https:\/\/usersnap.com\/blog\/survey-response-rate\/\">survey response rate<\/a> because they require a customer to go out of their way to interact.<\/p>\n\n\n\n<p>In a time when everyone is asking them for their opinion and their attention, surveys should be short and sweet.<\/p>\n\n\n\n<p>That\u2019s exactly what in-app surveys provide.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/usersnap.com\/templates\/nps-for-mobile-apps\"><img decoding=\"async\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/image-1-1024x895.png\" alt=\"Example of in-app feedback question with CSAT and multiple-choice survey question\" class=\"wp-image-15188\"\/><\/a><\/figure>\n\n\n\n<p>In-app surveys allow the customer to answer one or two questions and then leave general feedback if they wish to do so. That\u2019s it. There\u2019s no pressure to finish a survey, and not having to leave the app to give the feedback means high response rates that can be easily scaled.&nbsp;<\/p>\n\n\n\n<p>These short surveys require tailoring to the customer base. Make sure to vary the question type, graphics, and simplicity of questions depending on the requested feedback.<\/p>\n\n\n\n<p>Paired with an easily discoverable survey link either through a widget or static link, customers won\u2019t feel pressured to part with their to tell you what they think.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-types-of-in-app-feedback-surveys\">Types of In-App Feedback Surveys<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feedback forms<\/strong>: Provide open-ended questions and opportunities for customers to leave their opinion in their own words. This may be as simple as two or three fields that include a text field. If ever in doubt, we\u2019ve got an <a href=\"https:\/\/usersnap.com\/blog\/feedback-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">ultimate guide to feedback forms<\/a> as well!<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveys<\/strong>: May include a few questions that are often multiple-choice or a request for a star rating. Tailor the design to match your brand and keep it as unobtrusive as possible.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Questionnaires<\/strong>: A collection of <a href=\"https:\/\/usersnap.com\/blog\/close-ended-questions\/\">closed and open-ended questions<\/a> to ask a customer about a particular aspect of the app. By mixing different types of questions, it\u2019s possible to request specific information without appearing to focus on any one kind of response.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/usersnap.com\/templates\"><img decoding=\"async\" width=\"1050\" height=\"765\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/Screenshot-2022-01-12-at-15.24.26-e1642002474759.png\" alt=\"Usersnap form with multiple product survey questions\" class=\"wp-image-15098\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-pros-amp-cons-of-in-app-surveys\">Pros &amp; Cons of In-App Surveys<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td>High response rates that are easily scalable&nbsp;<\/td><td>You won\u2019t receive all the information you need with one survey<\/td><\/tr><tr><td>You can tailor it to a design that blends in with the rest of your interface.<\/td><td>Feedback can be very general<\/td><\/tr><tr><td>Uses a combination of open-ended and <a href=\"https:\/\/usersnap.com\/blog\/close-ended-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">closed-ended questions<\/a> to get the feedback you need<\/td><td>Specific <a href=\"https:\/\/usersnap.com\/quality-assurance\" target=\"_blank\" rel=\"noreferrer noopener\">bugs or issues<\/a> may require visual feedback or drill-downs<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-tips-for-in-app-surveys\">Tips for In-App Surveys<\/h3>\n\n\n\n<p>If your in-app survey or questionnaire is going to take any more than a minute or two, tell the customer upfront so they can determine whether or not they want to take it and include a progress indicator along the way.&nbsp;<\/p>\n\n\n\n<p>They are doing you a favor, and it\u2019s important to respect their time.&nbsp;<\/p>\n\n\n\n<p>Avoid mandatory fields, especially with questions where there could be grey areas. If the customer believes you\u2019re trying to lead them, they may be less likely to continue with the survey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-2-in-app-nps-surveys\">2. In-App NPS Surveys<\/h2>\n\n\n\n<p>Ted Rubin, former CMO of Photofy Inc., <a href=\"https:\/\/tedrubin.com\/social-roi-measuring-return-on-relationship-is-invaluable\/\" target=\"_blank\" rel=\"noreferrer noopener\">speaks highly of NPS surveys<\/a>, \u201cNPS can be a key to understanding how Return on Relationship will enhance ROI.\u201d<\/p>\n\n\n\n<p>While general in-app surveys ask a variety of questions, <a href=\"https:\/\/usersnap.com\/templates\/nps-survey-template\" target=\"_blank\" rel=\"noreferrer noopener\">NPS surveys<\/a> are only interested in customer satisfaction. Generally, the NPS question wording is along the lines of \u2018<strong>how likely are you to recommend this mobile app to your friends and colleagues<\/strong>?\u2019&nbsp;<\/p>\n\n\n\n<p>The key to NPS surveys is in their simplicity.<\/p>\n\n\n\n<p>They provide a snapshot of how the customer felt at that moment while using your app without requiring them to leave the app and come back or visit another rating portal.<\/p>\n\n\n\n<p>While it won\u2019t address <a href=\"https:\/\/usersnap.com\/blog\/what-is-a-bug-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">potential bugs<\/a>, it can give an overall impression that marketing can then use to determine other feedback streams.&nbsp;<\/p>\n\n\n\n<p>These surveys are highly customizable and should feature images and text to expedite the process of leaving a rating that is usually out of ten. To encourage explanation of the rating, NPS surveys can also include a link to leave open-ended feedback if the customer wishes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-pros-amp-cons-of-rate-nps-surveys\">Pros &amp; Cons of Rate NPS Surveys<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td>Simple interface<\/td><td>Only gives a broad overview of the customer\u2019s opinion at the time<\/td><\/tr><tr><td>Quick for customers to leave feedback and stay within the app<\/td><td>Customers may say they\u2019d recommend you, but a smaller percentage of them actually do<\/td><\/tr><tr><td>It doesn\u2019t require writing in-depth survey questions<\/td><td>Only a targeted customer base is eligible (e.g. you don\u2019t want to send it to a customer who signed up 2 weeks ago)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-tips-for-nps-surveys\">Tips for NPS surveys<\/h3>\n\n\n\n<p>When leaving a link for customers to add feedback to an NPS survey, add a note stating that someone will review this feedback. If a customer is going through the trouble of rating how much they\u2019re willing to recommend your product and why, the least that can be done is tell them that you\u2019re listening..&nbsp;<\/p>\n\n\n\n<p>Customize your in-app NPS survey to include checkboxes for things such as if the customer wishes to provide follow-up feedback.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-3-in-app-customer-feedback-widgets\">3. In-App Customer Feedback Widgets<\/h2>\n\n\n\n<p>A customer <a href=\"https:\/\/usersnap.com\/blog\/feedback-widget\/\">feedback widget <\/a>embedded in an app is a standard method for directing users to a&nbsp; feedback app. The icon or link brings your survey or an invitation to leave open-ended feedback directly to the user.&nbsp;<\/p>\n\n\n\n<p>The widget is highly flexible and customizable and can be programmed to appear on a specific screen or after a certain period has elapsed. Relating the widget to a trigger such as when a page is visited can also prompt the feedback link reminding the customer to give feedback.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2021\/11\/active-pop-up-example.jpg\" alt=\"pop-up example within an application\" class=\"wp-image-14660\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2021\/11\/active-pop-up-example.jpg 800w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2021\/11\/active-pop-up-example-300x167.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Feedback widgets make giving feedback more manageable for the customer. As the customer isn\u2019t required to remember their experience after time has passed, the feedback is often more reliable.&nbsp;<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Collecting Your In-app Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-pros-and-cons-of-customer-feedback-widgets\">Pros and Cons of Customer Feedback Widgets<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td>Highly flexible<\/td><td>Pop-ups can interfere with customer experience<\/td><\/tr><tr><td>Allows the customer to stay in-app while giving feedback<\/td><td>Distracting links and icons can cause a customer to abandon the app<\/td><\/tr><tr><td>Designers can tailor it to the customer base<\/td><td>Easy to lose track of how many widgets are running at once<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-tips-for-customer-feedback-widgets\">Tips for Customer Feedback Widgets<\/h3>\n\n\n\n<p>Passive triggers for widgets rather than <a href=\"https:\/\/usersnap.com\/blog\/pop-up-examples\/\">pop-ups<\/a> will allow customers to control when they provide feedback instead of a pop-up demanding it. Consider the customer and tailor the experience to what you deem is the least invasive method. This is usually done when a customer signs up to test and give feedback on a specific part of your app.<\/p>\n\n\n\n<p>They actively give you in-app feedback based on when they\u2019re ready to do so, instead of when you think or feel it is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-4-rate-my-app\">4. Rate My App<\/h2>\n\n\n\n<p>When you place your app on either Apple or Google\u2019s app store, an integrated way to measure and collect feedback from your customer <strong>using Rate My App in the app store<\/strong> is provided to you. Plugins are also available to prompt customers to leave a rating without leaving the app.<\/p>\n\n\n\n<p>The Rate My App portal is easily accessible for all customers and viewable by potential customers. This can give you insight into why customers love your app and why they may have stopped using it, like bugs or poor UI choices that you can then integrate into updates.&nbsp;<\/p>\n\n\n\n<p>Customers are often brutally honest on Rate My App thanks to its hosting on a third-party website. While the feedback you receive may not always be positive, it\u2019s an excellent way to solicit open-ended feedback from customers who have used your product outside of <a href=\"https:\/\/usersnap.com\/l\/product-feedback-tool\">product feedback<\/a> or evaluation survey questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-pros-amp-cons-of-rate-my-app\">Pros &amp; Cons of Rate My App<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td>A familiar system as all apps include a rating system<\/td><td>Overused by the industry and customers may not appreciate more pop-ups<\/td><\/tr><tr><td>Attracts new customers<\/td><td>Too many requests for feedback can decrease user satisfaction<\/td><\/tr><tr><td>Another tool to gather feedback that mobile users can connect in-app<\/td><td>\u201cPop-up blindness\u201d can create low response rates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-tips-for-rate-my-app\">Tips for Rate My App<\/h3>\n\n\n\n<p>While every app has access to Rate My App, use it sparingly to avoid overwhelming customers with multiple pop-ups. If the app already has pop-ups implemented, developers can strategically place a Rate My App link to remind customers without overwhelming them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-4-embedded-behavioral-analytics-tools\">4. Embedded Behavioral Analytics Tools<\/h2>\n\n\n\n<p>Unlike the other methods for collecting mobile feedback listed above, embedded behavioral analytics tools aren\u2019t visible to the customer and don\u2019t require their direct input. Instead, the tools are embedded within the app and measure specific statistics.&nbsp;<\/p>\n\n\n\n<p>This type of user action feedback primarily produces quantitative data that needs to be actioned and reviewed.<\/p>\n\n\n\n<p>The use of these analytics is up to the business. It may include examining customer behavior while the app is in use, such as developing heatmaps of touchpoints within the app to later identify places that aren\u2019t being used or incurring traffic.<\/p>\n\n\n\n<p>They are also tools that help better understand the users of the app. The data from their results can be used for A\/B testing, predicting user behavior, behavior\/conversion funnels, and <a href=\"https:\/\/usersnap.com\/templates\/bug-tracking-template\" target=\"_blank\" rel=\"noreferrer noopener\">helping identify bugs<\/a> hopefully before they become a problem.&nbsp;<\/p>\n\n\n\n<p>This is primarily an analytical tool, but it works well when combined with other user-generated feedback options such as in-app surveys. For example, if customers complain about crashes, you can log all the crashes within the app and then start to work out the bugs.&nbsp;<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Collecting Your In-app Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-pros-and-cons-of-embedded-behavior-analytics-tools\">Pros and Cons of Embedded Behavior Analytics Tools<\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Pros<\/th><th>Cons<\/th><\/tr><\/thead><tbody><tr><td>Invisible to the customer<\/td><td>Only gathers information about customer actions and not their opinions on the product<\/td><\/tr><tr><td>Runs continually capturing data from users<\/td><td>Must be used in combination with other products<\/td><\/tr><tr><td>It can be used for a wide variety of research and marketing&nbsp;<\/td><td>May or may not be legal in your country of jurisdiction<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-tips-for-embedded-analytics\">Tips for Embedded Analytics<\/h3>\n\n\n\n<p>Data is an integral part of research and marketing, but it can only tell part of the story. Data helps you be better armed to make decisions and can be used to decide which type of in-app feedback is required to understand the whole picture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-5-in-app-feedback-strategies-for-your-product-success\">5 In-App Feedback Strategies for Your Product Success<\/h2>\n\n\n\n<p>Besides having a really cool app and all the tactics in place to get feedback, it is important to also look at the overall picture.<\/p>\n\n\n\n<p>Zooming out to zoom in is crucial here, as it can help frame how you approach collecting and making sense of in-app feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-1-onboarding-first-impressions-matter-\">1. Onboarding: First Impressions Matter \ud83d\ude80<\/h3>\n\n\n\n<p>Onboarding is the first prolonged exposure to your app and the best way to make a good impression on the user. It\u2019s usually an exciting time for the customer, and unless they have read a lot about the application, they may know little about the company beforehand.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.smashingmagazine.com\/2016\/06\/complete-roadmap-building-delightful-onboarding-experience-mobile-app-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding experience for users<\/a> is too early for a survey app link. Still, it is an excellent time to get to know customers\u2019 preferences by allowing them to customize their experience within the app. Offer options like changing time zones, light vs. dark mode, or ask them questions related to the application, such as writing styles for a notes app.&nbsp;<\/p>\n\n\n\n<p>Introduce the crucial features now to help customers get better acquainted with the app and then use preferences to introduce additional features slowly. Make sure to emphasize to the customers that you\u2019re only a click away to help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-2-plan-your-updates-wisely-\"><strong>2. Plan Your Updates Wisely<\/strong><\/h3>\n\n\n\n<p>How often do you update your app, and how often do you send customers <a href=\"https:\/\/usersnap.com\/blog\/changelog-management-tool\/\">changelog updates<\/a> with notifications? Developers sometimes send too many updates all at once or send a steady stream of updates that seem like a big batch. Large batches of minor updates or constantly requiring the app to be updated can get old quickly for your customers.\u00a0<\/p>\n\n\n\n<p>Take a moment to look ahead and see if this constant updating may be annoying customers or even causing them to stop updating. Space out updates and inject a little mystery to keep things interesting for the customer in the future.&nbsp;<\/p>\n\n\n\n<p>Plan updates in advance, and like pre-scheduled social media posts, stick to a set schedule of updating with plenty of time in between to give customers time to appreciate your hard work.&nbsp;<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Collecting Your In-app Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-3-engage-through-storytelling-\">3. <strong>Engage Through Storytelling<\/strong><\/h3>\n\n\n\n<p>People connect with stories we tell them and listen to them many times a day, and <a href=\"https:\/\/www.npr.org\/sections\/health-shots\/2020\/04\/11\/815573198\/how-stories-connect-and-persuade-us-unleashing-the-brain-power-of-narrative\" target=\"_blank\" rel=\"noreferrer noopener\">our brains are built<\/a> for stories. For content marketing purposes, storytelling connects to the customer and gives them a reason to relate to anything else you\u2019re trying to tell them.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTrustworthy content has a balanced point of view. It asks and answers the right questions. It doesn\u2019t love itself. It tries to inform and educate.\u201d \u2013 <a href=\"https:\/\/demandmarketing.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steve Farnsworth<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>Knowing your <a href=\"https:\/\/usersnap.com\/templates\/customer-engagement-rater\" target=\"_blank\" rel=\"noreferrer noopener\">customer\u2019s preferences<\/a> for stories can be a significant advantage, and it\u2019s something you can uncover through in-app feedback.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-4-optimize-resources-\">4. <strong>Optimize Resources<\/strong><\/h3>\n\n\n\n<p>Developing apps and keeping them running smoothly is expensive financially and takes time out of your schedule. Both are precious assets, but thankfully in-app feedback can allow you to analyze what is needed and provide it on time without added costs.&nbsp;<\/p>\n\n\n\n<p>User experience survey questions or feedback forms can help identify pain points early on so you can develop a solution without the trial and error often associated with improving applications.&nbsp;<\/p>\n\n\n\n<p>Developing unnecessary options are avoidable cost factors that you can eliminate with a good in-app feedback system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-5-monitor-performance-consistently-\">5. <strong>Monitor Performance Consistently<\/strong><\/h3>\n\n\n\n<p>While developers would like to know about crashes before they happen and constantly examine their app for possible faults, it\u2019s just not realistic, even with a whole team.&nbsp;<\/p>\n\n\n\n<p>However, <a href=\"https:\/\/www.luzmo.com\/blog\/embedded-analytics-tools\">embedded analytics<\/a> and other in-app processes can constantly monitor and test your app&#8217;s performance in a variety of situations.&nbsp;<\/p>\n\n\n\n<p>You can then use that information to improve the overall customer experience and reduce friction in people&#8217;s daily actions in the app.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/image-2-1024x590.png\" alt=\"example of in-app feedback and customer support\" class=\"wp-image-15192\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"23-the-best-in-app-feedback-questions-for-mobile-apps\">The Best In-App Feedback Questions For Mobile Apps<\/h2>\n\n\n\n<p>The following in-app feedback questions for mobile apps are a compilation, based on what we\u2019ve heard from our customers and what they use. <\/p>\n\n\n\n<p>Additionally, you\u2019ll find some of the questions we use frequently when trying to drill down and understand our customers.<\/p>\n\n\n\n<p>Enjoy!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-market-research-in-app-survey-questions\">Market Research In-App Survey Questions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What price would you be willing to pay for our product? (hint: try multiple choice)<\/li>\n\n\n\n<li>How clear do you find our pricing? (hint: use a scale)<\/li>\n\n\n\n<li>How would you rate the product\u2019s value for money? (hint: use a scale)<\/li>\n\n\n\n<li>If the pricing were to change, would you be happy to pay more? Why or why not?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-welcome-screen-survey-questions\">Welcome Screen Survey Questions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you tell us about your role in your company?<\/li>\n\n\n\n<li>Which team in your company are you part of?<\/li>\n\n\n\n<li>How will you be using the product mainly?<\/li>\n\n\n\n<li>What is your <a href=\"https:\/\/usersnap.com\/templates\/jobs-to-be-done-survey-templates\">job-to-be-done (JTBD)<\/a> for this product?<\/li>\n\n\n\n<li>What are you looking to achieve with our app?<\/li>\n\n\n\n<li>Have you used a similar product before? Is it the first time you\u2019re using our tool?<\/li>\n\n\n\n<li>Are you moving from another tool? Which one?<\/li>\n\n\n\n<li>Will you use this product alone, or with a team?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-productux-in-app-survey-questions\">Product\/UX In-App Survey Questions<\/h3>\n\n\n\n<p>This list makes up part of the <a href=\"https:\/\/usersnap.com\/blog\/product-survey-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">top 15 product survey questions<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do you like\/dislike about our product?<\/li>\n\n\n\n<li>Is there anything you feel our product could do better?<\/li>\n\n\n\n<li>Which features are we missing?<\/li>\n\n\n\n<li>How satisfied are you with the performance\/stability of our product? (hint: use a scale)<\/li>\n\n\n\n<li>We are looking to solve [problem z] \u2013 how would solving this problem with our product be helpful for you?<\/li>\n\n\n\n<li>How would you rate the usefulness of our product? (hint: use a scale)<\/li>\n\n\n\n<li>How straightforward is our product?<\/li>\n\n\n\n<li>How does this design make you feel? (hint: try multiple choice + a text field)<\/li>\n\n\n\n<li>How easy was it to complete task x? (hint: use a scale)<\/li>\n\n\n\n<li>How does this feature solve your problem\/help accomplish your goals? Why or why not?<\/li>\n\n\n\n<li>How likely are you to recommend this product?<\/li>\n\n\n\n<li>Were you able to reach the desired outcome with our product\/feature? Why or why not?<\/li>\n\n\n\n<li>What do you value most in our product?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"27-support-in-app-survey-questions\">Support In-App Survey Questions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did you find what you were looking for today?<\/li>\n\n\n\n<li>How satisfied were you with our service? (hint: use a scale)<\/li>\n\n\n\n<li>How would you rate our service? (hint: use a scale)<\/li>\n\n\n\n<li>What is your preferred type of communication method? (hint: try multiple choice)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"28-customer-success-in-app-survey-questions\">Customer Success In-App Survey Questions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How has your experience with our product been in the last x months? (hint: use a scale)<\/li>\n\n\n\n<li>If you had the option to renew your contract, would you? Why or why not?<\/li>\n\n\n\n<li>Since you purchased, what has been the biggest benefit you\u2019ve seen?<\/li>\n\n\n\n<li>What are you working on this week, and how can we help make this a success?<\/li>\n<\/ul>\n\n\n\n<p><strong>Read more: <\/strong><a href=\"https:\/\/usersnap.com\/blog\/changelog-examples\/\">10 Inspiring Changelog Examples to Level Up Your Release Notes<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"29-the-ultimate-in-app-feedback-strategy\">The Ultimate In-App Feedback Strategy<\/h2>\n\n\n\n<p>Engaging customers can mean everything and nothing (depends who\u2019s saying it \ud83d\ude02), but getting feedback is one of the most difficult tasks in SaaS.<\/p>\n\n\n\n<p><strong>Product managers know they need feedback, but email surveys have very low reply rates, and online reviews aren\u2019t always fully reliable.<\/strong><\/p>\n\n\n\n<p>No matter where we turn, there are challenges to overcome when we\u2019re talking about user feedback. <\/p>\n\n\n\n<p>Being practical as well as conscious of time and company strategy all play into one\u2019s ability to collect feedback.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Collecting Your In-app Feedback<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<p>Choosing to <a href=\"https:\/\/usersnap.com\/free-visual-feedback-tool\">request feedback directly in-app <\/a>could make the process of receiving and processing feedback even more time-efficient and practical.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/image.png\" alt=\"Example of mobile in-app feedback with CSAT\" class=\"wp-image-15186\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/image.png 960w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/image-300x169.png 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"30-who-is-this-in-app-feedback-for-\">Who Is This In-App Feedback For? \ud83e\udd14<\/h2>\n\n\n\n<p>There\u2019s no doubt\u2014<strong>capturing customer feedback at the right moment<\/strong> can make all the difference. Whether it\u2019s a quick review, a usability issue, a feature suggestion, or a bug report, <strong>in-app feedback<\/strong> gives you instant visibility into what matters most\u2014<em>while the experience is still fresh<\/em>.<\/p>\n\n\n\n<p>With tools like <strong>Usersnap<\/strong>, you can seamlessly collect this feedback during real user interactions and plug it directly into your <strong>product development lifecycle (PDLC)<\/strong>. That means less guesswork, faster iteration, and clearer priorities across product, design, and engineering.<\/p>\n\n\n\n<p>Because when feedback flows naturally within your product, decisions get smarter\u2014and users feel heard. And that\u2019s the kind of loop every product team should aim for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/image-3.png\" alt=\"Usersnap in-app feedback example for mobile SDK or web\" class=\"wp-image-15193\"\/><\/figure>\n\n\n\n<p>Get started with <a href=\"https:\/\/usersnap.com\/signup\">Usersnap<\/a> and deliver what users want. Collect your first 20 feedback items for free, upgrade to continue acting on the insights.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to make sense of what your users really think? You&#8217;re not alone. If you&#8217;re relying only on post-session surveys or external tools, you&#8217;re missing the richest insights happening right inside your product. That\u2019s why mastering a solid in-app feedback strategy is no longer optional\u2014it\u2019s a must-have for any product team serious about continuous improvement. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[841,1037],"tags":[1065,1069,1055,1059,1066,1067,1068,1063],"class_list":["post-15183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback-ultimate-blog","category-product-management-blog","tag-customer-feedback-collection","tag-customer-feedback-questions","tag-customer-feedback-tool","tag-customer-research","tag-in-app-feedback","tag-mobile-feedback","tag-mobile-in-app-feedback","tag-user-feedback"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2022\/01\/The-best-ways-to-collect-mobile-in-app-feedback.png","author_info":{"display_name":"Josef Trauner","author_link":"https:\/\/usersnap.com\/blog\/author\/josef\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Collect In-App Feedback in SaaS [Tips]<\/title>\n<meta name=\"description\" content=\"Check out our ultimate guide to collecting in-app feedback in 2025. 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