Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. But testing product names is an important process that many might see as futile.<\/p>\n\n\n\n
Choosing the best name for your SaaS product can delicately position your brand to customers by understanding their needs and appealing to their emotions while communicating your brand values. Basically, the best SaaS name understands and speaks the customer’s language based on their customer feedback<\/a>, and if you\u2019re not sure how to do that, then keep reading!<\/p>\n\n\n\n\n\n\n\n With 73% of business organization<\/a> indicating a massive transition of their apps to SaaS, and the SaaS market\u2019s growth rate estimated to reach $157 billion by the close of 2020, there\u2019s no better time to invest in getting a SaaS name that\u2019s not only intriguing and SEO friendly but also capable of drawing some companies that prefer SaaS over other delivery methods.<\/p>\n\n\n Your product name is the first contact customers would make with your brand, and it might either attract or repel them from your brand. Of course a great logo and professional business cards<\/a> are another essential components, but the brand name is what customers will remember for long. Everything about how customers perceive your business brand is all in the naming, and here are some reasons you need one:<\/p>\n\n\n\n The more memorable your SaaS product\u2019s name is, the more likely customers would find it easier visiting your brand. Microsoft is currently the largest SaaS provider in the world<\/a> and an enormous chunk of that was made possible by some of their memorable brand names like LinkedIn and Office 365\u2026 names that address their customer\u2019s needs.<\/p>\n\n\n\n Everything that goes into brand naming<\/a> isn\u2019t just focused on attracting new customers to your SaaS product but also brilliant talents that believe in your brand\u2019s potential, and would gladly help it reach its goals.<\/p>\n\n\n\n Although your heart might be in the right place, if your SaaS product doesn\u2019t have a strong SEO friendly name, it\u2019ll never attract customers and drive sales as you want. And to craft the best name for your product, you need to:<\/p>\n\n\n\n Usually, this is the first thing you\u2019d have to do after getting your team together. Write as many names as you can come up with. It doesn\u2019t matter if the names sound great or not, just take a few days and get that note pad filled with names that catch your product’s vision, mission and values. <\/p>\n\n\n\n It might sound clich\u00e9, but by flipping through a dictionary, you could see a name that fits your brand.<\/p>\n\n\n\n Take Jeff Bezos for instance; he chose the name Amazon after looking at a dictionary because the name appealed to his online brand.<\/p>\n\n\n\n To create an SEO friendly domain name<\/a>, consider adding SaaS to the end of the name.<\/p>\n\n\n\n But these aren\u2019t the only paths to a strong business name.<\/p>\n\n\n\n In addition to traditional methods, you can also explore the convenience and creativity of an AI business name generator<\/a>, which can generate compelling and distinctive names for your company or for company’s new products.<\/p>\n\n\n\n Timing is everything in business and having a Plan B is a perfect solution if you\u2019re having any difficulty with the methods we\u2019ve discussed above. <\/p>\n\n\n\n Plan B: Consider seeing branding professionals <\/em><\/strong><\/p>\n\n\n\n The beauty of consulting a naming agency<\/a> is that they\u2019ve acquired a wealth of knowledge and experience with generating strong names for businesses, they understand the rules and nuances involved, but most especially they know when to break these rules so your brands can display its uniqueness.<\/p>\n\n\n\n We recommend using them to speed up your business process.<\/p>\n\n\n\n Endeavour that your product\u2019s name meets these needs:<\/p>\n\n\n\n Let\u2019s say you\u2019ve assembled your team, shared every detail about your SaaS product\u2019s purpose and its values, and as time went on, they generated lots of potential names and you\u2019re literally confused about which one to pick.<\/p>\n\n\n\n The best way around this would be to consider each possible name for your SaaS product carefully and to do this effectively; we suggest you use this checklist:<\/p>\n\n\n\n Your SaaS product\u2019s name is going to be the first thing customers would see, so you need to make sure it communicates the value you provide them. E.g. Google, and Microsoft Office Online.<\/p>\n\n\n\n The name of your SaaS product shouldn\u2019t be difficult to spell or pronounce<\/a> because it\u2019ll negatively affect you when customers search for your product online.<\/p>\n\n\n\n Choose names that\u2019d be easy to remember. Zoom is an excellent example because it creates a visual image in the minds of anyone who hears it.<\/p>\n\n\n\n How does your product name sound when you say it out loud? What tone does it communicate? Can you say your SaaS product\u2019s name to a crowd of A-Level business owners without feeling silly? Is it offensive in other languages?<\/p>\n\n\n\n Remember, you\u2019re not just getting a name for the short term; you\u2019re getting a name that\u2019ll last a really long time, so pick one that\u2019ll let you scale easily without having to rebrand every time.<\/p>\n\n\n\n We get it. Names are scarce, but you don\u2019t have to take a name that\u2019s already chosen by another brand or bears a close similarity to it. If your brand is unique, don\u2019t sacrifice its uniqueness.<\/p>\n\n\n\n The exception seems to be survey tools since they usually have the word \u2018survey,\u2019 <\/strong>a simple statement of the service they offer, but even they do a great job of adding either a prefix or a suffix to distinguish themselves. E.g. SurveyMonkey and SoGoSurvey<\/p>\n\n\n\n For your business to survive, it must have an online presence, and what good is a SaaS product\u2019s name if it doesn\u2019t have a domain?<\/p>\n\n\n\n Once you have your product name and are ready to release it to the wild, you may want to consider running a user acceptance test<\/a>. Just by getting 5 people to feedback<\/a> on a landing page can provide you invaluable insights to the fitness of your product name. <\/p>\n\n\n\n A simple way to do that is with Usersnap<\/a>. It takes 10 seconds to install the widget, and your customers can send in feedback with annotated screenshots. If they stick with your product name, then you’re good to go! If they don’t quite understand it, then you just saved yourself from a huge public embarrassment!<\/p>\n\n\n With all these tips at your fingertips, you should be confident when selecting a name for your SaaS product.<\/p>\n\n\n\n And for your testing product names as well as website testing, or even product beta testing, you can turn to Usersnap. Understanding what your customers like and need is always important. Try it out for free<\/a> in the first 15 days. <\/p>\n\n\n\nTry Usersnap for Testing<\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n
Why Your SaaS Product Needs A Strong Name<\/strong><\/h2>\n\n\n\n
To Get Your Customers Attention and Drive Sales<\/strong><\/h3>\n\n\n\n
To Build Your Brand and Attract Great Talents<\/strong><\/h3>\n\n\n\n
How Do You Get the Right SaaS Name?<\/strong><\/h2>\n\n\n\n
Assemble Your <\/strong>Team for Testing Product Names<\/h3>\n\n\n\n
Brainstorm<\/strong><\/h4>\n\n\n\n
Use a Dictionary\/Thesaurus<\/strong><\/h4>\n\n\n\n
Plan B: How to Go About <\/strong>Testing Product Names<\/h2>\n\n\n\n
What an SEO Friendly SaaS Name Needs<\/strong><\/h2>\n\n\n\n
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Now you\u2019ve got the Name, Let\u2019s Test its Potency<\/strong><\/h2>\n\n\n\n
The Deliberation Checklist<\/strong><\/h3>\n\n\n\n
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Try Usersnap for Testing<\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n
Finally<\/strong>, You are Ready for Testing Product Names<\/h2>\n\n\n\n