{"id":11860,"date":"2020-06-08T09:54:01","date_gmt":"2020-06-08T07:54:01","guid":{"rendered":"https:\/\/usersnap.com\/?p=11860"},"modified":"2025-04-17T17:56:51","modified_gmt":"2025-04-17T15:56:51","slug":"customer-centric-growth-virtual-summit-recap","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/customer-centric-growth-virtual-summit-recap\/","title":{"rendered":"Here\u2019s what you missed at Usersnap\u2019s Customer-Centric Growth Virtual Summit 2020"},"content":{"rendered":"\n<p>Usersnap\u2019s 1st virtual summit, <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/\">The Journey To Customer-Centric Growth<\/a>, set sail on May 20th 2020. In case you\u2019ve missed it, <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/replays\/\">replays of all 49 talks<\/a> are still available for the following month. We\u2019re also here to do a recap for the hottest topics that came up and the most upvoted talks by attendees.&nbsp;&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customers are evolving, and so should your CX practices<\/strong><\/h2>\n\n\n\n<p>Technology, customer behaviors and the unforeseeable pandemic were the hot topics many of the speakers touched on and asked about by the audience. (Funnily, these 3 elements are also what sparked the virtual summit to happen!)<\/p>\n\n\n\n<p>What do the 3 have in common? Change. The society and market are constantly shifting and it\u2019s sometimes hard for companies and products to keep up.&nbsp;<\/p>\n\n\n\n<p>But we believe that by being customer-centric, letting customers be the GPS on your journey, you will always find a way to grow and be successful. That\u2019s what we hope this summit conveys.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customer Satisfaction <\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s look at the achievements scorecard<\/strong><\/h2>\n\n\n\n<p><strong>51 speakers<\/strong> from around the globe shared their success stories, strategies and hacks at the event. <strong>900+ attendees<\/strong> poured in and accumulated <strong>6500+ views on the first day<\/strong>. As the talks are still available to rewatch and tickets can still be purchased, the numbers will only keep climbing!<\/p>\n\n\n\n<p><strong>18 giveaways<\/strong> provided by the speakers were drawn to lucky winners, and exclusive perks for UX and CX tools were given out. For example, one giveaway was 50% off <a href=\"https:\/\/usersnap.com\/\">Usersnap<\/a> &#8211; the customer feedback tool for websites and webapps.&nbsp;<\/p>\n\n\n\n<p><strong>80+ people<\/strong> <strong>joined &#8220;after-party&#8221;<\/strong> in the format of a private networking Slack group, <a href=\"http:\/\/feedback-tribe.com\/\">Feedback Tribe<\/a>. You can continuously bounce questions and ideas with fellow Customer Experience, Customer Success and digital Product Managers, and the speakers are keen to share more insights as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2048\" height=\"1048\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-08-at-10.21.54.png\" alt=\"Feedback Tribe - the place to network after the Customer-Centric Growth Summit 2020\" class=\"wp-image-11876\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c&#8230;The talks were really useful and helped to think more strategically about the wider (CX) picture rather than just zooming in on the details.\u201d<\/p>\n<cite>says a Customer Success Manager from the UK<\/cite><\/blockquote>\n\n\n\n<p>As for the event planning side of things, we\u2019re certainly not professionals in that area, but the team applied striking research, outreach, marketing, social media, support\/service and project management skills to pull together the summit, all alongside our daily tasks. And the feedback we received from the audience can speak for itself:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cExcellent, timely communication; abundant advertising; easily shared links to the summit; great speakers!!\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Managing Customer Experience &#8211; more easily said than done<\/strong><\/h2>\n\n\n\n<p>One of the main reasons why we launched this summit and focused on speakers with hands-on experiences in scaling CX is that we understand how difficult creating a consistent long-term strategy and unlocking tangible results for CX is.<\/p>\n\n\n\n<p>A good place to start is Kasia Szokalska\u2019s talk: <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/digital-customer-experience-management-101-what-is-it-and-where-do-i-start\/\">CXM 101<\/a>, introducing the 5 pillars for you to start approaching CX. Jeannie Walters further shared how to recognize \u201c<a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/moments-that-matter\/\">moments that matter<\/a>\u201d to build trust with customers, or break it completely. Yakup Bayrak presented a very practical formula in calculating the <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/the-roi-of-ux\/\">ROI of UX\/CX<\/a>. The Macquarium team discussed the challenges of <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/driving-insight-into-action\/\">converting data to action<\/a> and the positive impact of intentional design.&nbsp;<\/p>\n\n\n\n<p>Get inspired by Klaus-M. Schremser\u2019s story that\u2019s full of ups-and-downs on <a href=\"https:\/\/usersnap.com\/blog\/customer-centric-company\/\">the making of a customer-centric company<\/a>. SPOILER ALERT: it has a happy ending with remarkable growth rates of 200% in customer acquisition and 155% in product trial signups.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customer Satisfaction <\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Great CX starts with listening to your customers<\/strong><\/h2>\n\n\n\n<p>The talks are split into 6 categories, Customer Experience, Customer Success, Customer Journey, Qualitative Feedback, Employee Experience and Marketing &amp; Growth.&nbsp;<\/p>\n\n\n\n<p>For the Qualitative Feedback category, we\u2019re proud to have <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/your-customers-are-talking-are-you-ready-to-start-listening\/\">Joe Rice from Twitter<\/a> speak about leveraging social media to identify trends and changing consumer preferences, which ultimately helps you and I make better business decisions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2020\/06\/TheJourneytoCXGrowth.jpg\" alt=\"Your customers are talking. Are you ready to start listening?\" class=\"wp-image-11881\" style=\"width:600px;height:600px\"\/><\/figure>\n\n\n\n<p>Simon Green\u2019s talk points out the dynamics of modern technology and customer expectations, instead of maximizing performance you should think about <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/maximising-the-value-delivered-by-cx-programmes-and-initiatives\/\">maximizing customer value<\/a>.<\/p>\n\n\n\n<p>Typeform\u2019s Victor Fremiot gave tooltips on building and <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/creating-an-efficient-customer-feedback-loop-using-typeform\/\">streamlining customer feedback loops<\/a>. And Derric Haynie presented a compelling case study of <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/how-real-time-live-chat-boosts-revenue-by-13\/\">how real-time live chat boosts revenue by 13%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Of course, we can\u2019t miss out on some user interview advice. Learn from Dayana Mayfield about <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/how-to-interview-customers-in-just-10-minutes-each-to-lock-in-perfect-messaging\/\">reporter-style questioning and in-the-moment listening<\/a> to become an expert in understanding your customers and giving them the right solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer Success is the driving force of customer satisfaction&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>It is important for you to recognize the difference in Customer Experience and Customer Success\/Support\/Service. And at the same time, acknowledge the influence of CS on overall CX. There were many CS veterans among the speakers that told their stories covering both CS and CX.<\/p>\n\n\n\n<p>Some highlights: Melissa Logothetis brought up the concept of a <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/knowing-your-customer-and-building-the-success-plan\/\">Success Plan<\/a>, using it as the ultimate guide to understand your customers and lead them towards success. Hettie Holcroft from Oracle opened up about her personal career experience in <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/lessons-learned-from-csm-failures\/\">dealing with crisis<\/a> and overcoming what seemed like a dead end. Brandon Nivens at Zoom talked enthusiastically about the <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/sales-to-cs-handover\/\">pre-sale to post-sale handover<\/a>. And Chad Horenfeldt introduced their <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/the-client-health-check-an-important-tool-to-add-to-your-customer-success-arsenal\/\">Client Health Check<\/a> workflow.&nbsp;<\/p>\n\n\n\n<p>If these are not already enough, we did an <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/interview-brian\/\">interview with Slack\u2019s Senior Customer Success Manager<\/a> Brian Merz and asked the questions you are dying to know!<\/p>\n\n\n\n<p>Retention is also a big part of how CS contributes to business value; Patrick Campbell unpacks <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/growth-in-the-new-economy-retention-lessons-from-18138-saas-companies\/\">retention strategies in SaaS businesses<\/a> after consolidating lessons from over 18k companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get out your compass. Get ready for the Customer Journey.<\/strong><\/h2>\n\n\n\n<p>Customer Journey mapping is often the first task one would embark on when planning CX initiatives. Ian Golding takes us up a level to look at <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/customer-journey-management-it-is-not-just-about-the-mapping\/\">Customer Journey Management<\/a>, the complete framework you need to ensure CX outcomes have a measurement system while internal organizational requirements are fulfilled.<\/p>\n\n\n\n<p>Jim Tincher discussed how to <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/dont-make-it-hard-to-be-your-customer\/\">reduce customer effort<\/a> and improve the customer journey to boost revenue plus save costs.&nbsp;<\/p>\n\n\n\n<p>Jason Boyce\u2019s talk on <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/customer-driven-innovation\/\">customer-driven innovation<\/a> is unique, as he suggests that product reviews can be used as the new focus group for market and user research.<\/p>\n\n\n\n<p>Talia Wolf taps into the emotional triggers of outstanding customer experiences that <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/how-to-crease-user-experiences-people-love-to-convert-to\/\">foster high conversion rates<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Employee Experience ties closely with Customer Experience<\/strong><\/h2>\n\n\n\n<p>Surely if you\u2019re a company looking to improve the satisfaction and loyalty of your customers, you would think about the well-being of your employees. Gabriela Ciupitu thinks the key to building a <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/employee-experience-as-the-foundation-of-customer-centric-culture\/\">customer-centric business model<\/a> sits in the way the organization connects and engages their employees.&nbsp;<\/p>\n\n\n\n<p>Claire Boscq-Scott continues on the same path. In her talk, you can get more solid instructions on <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/measuring-employees-happiness-will-drive-customers-loyalty\/\">measuring employee happiness<\/a> as well as how to create a vision to steer employees towards customer-centricity.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Breaking down silos with Marketing &amp; Growth&nbsp;<\/strong><\/h2>\n\n\n\n<p>In our recent State of CX 2020 Report, 53% of the companies made it clear that the Marketing department is working on CX-related activities. So, it cannot be ignored that Marketing has its role to play in the Customer Experience game.<\/p>\n\n\n\n<p>Ross Simmonds presented a framework to research and understand audiences across multiple industries, and <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/getting-close-to-your-customer-unorthodox-ways-to-uncover-content-user-fit-1\/\">the unorthodox ways to uncover content-user fit<\/a>.<\/p>\n\n\n\n<p>Dennis Yu, CEO of BlitzMetrics, is engineering the Voice of Customers within their <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/leveraging-the-customers-voice-on-social-media-how-customers-now-drive-your-marketing-engine\/\">social media topic wheel<\/a>.<\/p>\n\n\n\n<p>Also, Ashley Cheng shared customer-centric market research methods and how to <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/talks\/scaling-qualitative-feedback\/\">scale feedback for product growth<\/a>.&nbsp;<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customer Satisfaction <\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your journey to customer-centric growth is just taking off<\/strong><\/h2>\n\n\n\n<p>Wow, what a lot of content! We get it, and to make it digestible, we made <a href=\"https:\/\/the-journey-to-cx.usersnap.com\/replays\/\">replays accessible<\/a> for you to watch and rewatch at your own pace for an extra month. It\u2019s also still possible to share the event with your friends and colleagues. Creating a customer-centric company or product is not a one-man-job!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGreat talks for those who are passionate about user experience and customer journey.\u201d<\/p>\n<cite>feedack from  a Customer Success Manager in the IT industry, USA<\/cite><\/blockquote>\n\n\n\n<p>For those who already managed to work through all the talks, fanfastic! We\u2019re excited for you to begin your own customer-centric growth adventure.&nbsp;<\/p>\n\n\n\n<p><strong>If networking is in your interest, we have built a dedicated community for CX professionals to exchange experiences and knowledge. Come over to the <a href=\"http:\/\/feedback-tribe.com\/\">Feedback Tribe<\/a> today!&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Or subscribe to our monthly newsletter for additional content on UX, CX and feedback loops tooltips.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usersnap\u2019s 1st virtual summit, The Journey To Customer-Centric Growth, set sail on May 20th 2020. In case you\u2019ve missed it, replays of all 49 talks are still available for the following month. We\u2019re also here to do a recap for the hottest topics that came up and the most upvoted talks by attendees.&nbsp;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":11861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[841,806,837],"tags":[],"class_list":["post-11860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback-ultimate-blog","category-customer-support-blog","category-usersnap-updates"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2020\/06\/Here\u2019s-what-you-missed-at-Usersnap\u2019s-Customer-Centric-Growth-Virtual-Summit-2020.jpg","author_info":{"display_name":"admin","author_link":"https:\/\/usersnap.com\/blog\/author\/admin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CX Growth Summit Recap<\/title>\n<meta name=\"description\" content=\"Here&#039;s what people are saying about the Customer-Centric Growth Summit. 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