{"id":11321,"date":"2025-03-05T05:20:00","date_gmt":"2025-03-05T04:20:00","guid":{"rendered":"https:\/\/usersnap.com\/?p=11321"},"modified":"2026-03-07T05:10:59","modified_gmt":"2026-03-07T04:10:59","slug":"customer-feedback-examples","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/","title":{"rendered":"10 Best Customer Feedback Examples to Improve PDLC"},"content":{"rendered":"\n<p><strong>Customer feedback isn\u2019t just a checkbox\u2014it\u2019s the fuel that drives great products forward.<\/strong> \ud83d\ude80<\/p>\n\n\n\n<p>We\u2019re seeing more and more leading companies make feedback a <strong>core part of their Product Development Lifecycle (PDLC)<\/strong>\u2014from discovery to iteration and beyond.<\/p>\n\n\n\n<p>To help you embed customer insights into every stage of your process, we\u2019re sharing <strong>10 real-world examples of how top companies use customer feedback to build better products.<\/strong><\/p>\n\n\n\n<p>Which feedback loop has been the most valuable for your team? Let\u2019s discuss! \ud83d\udc47<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-285f7721-ba22-4848-b9b9-0e195cff8f76\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">\ud83d\ude80 What you can expect \ud83d\udc40\u2935\ufe0f<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#0-what-are-the-6-main-different-types-of-feedback-examples>What are the 6 main different types of feedback examples?<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#7-what-is-a-customer-feedback-sample>What is a customer feedback sample?<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#8-how-do-you-write-a-customer-feedback-sample>How do you write a customer feedback sample?<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#10-active-and-passive-feedback>Active and passive feedback<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#18-what-to-take-note-of-these-customer-feedback-examples>What to take note of these customer feedback examples?<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#19-best-customer-feedback-examples-from-top-tech-companies-updated-list-2025>Best customer feedback examples from top tech companies (updated list 2025)<\/a><ul><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#20-1-youtube->1. YouTube<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#21-2-google-example>2. Google example<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#22-3-facebook>3. Facebook<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#23-4-amazon-web-service>4. Amazon web service<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#24-5-confluence>5. Confluence<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#25-6-netflix>6. Netflix<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#26-7-mailchimp>7. Mailchimp<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#27-8-intercom>8. Intercom<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#28-9-canva>9. Canva<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#29-10-mention>10. Mention<\/a><\/li><\/ul><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#31-usersnap-survey-templates-start-in-minutes-not-days->Usersnap Survey Templates: Start in Minutes, Not Days<\/a><\/li><li><a href=https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#32-faqs>FAQs<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-are-the-6-main-different-types-of-feedback-examples\">What are the 6 main different types of feedback examples?<\/h2>\n\n\n\n<p>All the input, insights, and information provided by your customers and target audience in relation to their experience with your services, business, or product is referred to as customer or user feedback. <\/p>\n\n\n\n<p>You may learn a lot about your customers by listening to their comments. Even in the face of unfavourable criticism, this kind of information can be used to enhance the client experience and inspire constructive alterations in any organisation.<\/p>\n\n\n\n<p>In order to understand the importance of customer input, it is imperative to look at some good customer feedback examples.<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-f9dc3250-b198-4819-9e20-be1f08daa8bf\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\/signup\" target=\"_self\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #0693e3; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Try Usersnap for free now <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-product-feedback-example\">1. Product feedback example<\/h3>\n\n\n\n<p>Any insight or review provided by a customer about your product or service is referred to as <strong>product feedback<\/strong>. It can be anything from a <a href=\"https:\/\/usersnap.com\/blog\/positive-review-response-examples\/\">detailed, passionate review written online<\/a> to a simple thumbs up. Product feedback enables businesses to understand customer needs, resolve their issues, and deliver better experiences.<\/p>\n\n\n\n<p>Product feedback takes many forms, including online reviews, star ratings, surveys, social media mentions, customer support interactions, <a href=\"https:\/\/usersnap.com\/blog\/feedback-form\/\">feedback form samples<\/a>, user testing, <a href=\"https:\/\/usersnap.com\/blog\/in-app-feedback\/\">in-app feedback<\/a>, email surveys, and community forums. These diverse sources provide insights that help businesses understand customer needs and enhance their products and services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/07\/usersnap-feedback-form-1024x605.png\" alt=\"\" class=\"wp-image-17699\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/07\/usersnap-feedback-form-1024x605.png 1024w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/07\/usersnap-feedback-form-300x177.png 300w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/07\/usersnap-feedback-form-1536x908.png 1536w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/07\/usersnap-feedback-form-2048x1211.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When a customer writes a review about something they bought on Amazon, what they are usually providing is product feedback. Similarly, the reviews usually available on reputation management websites are also examples of product feedback.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customizing Your Feedback Widget<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-user-feedback-example\">2. User feedback example<\/h3>\n\n\n\n<p><strong>User feedback example<\/strong> refers to all the quantitative as well as qualitative information gathered from customers that highlights their experience. It includes what they like and don&#8217;t like, how they think about a product, and what they want. It&#8217;s very important for businesses that want to make changes based on what their customers want to get user feedback from them. It should be kept in mind that user feedback may differ from customer to customer, so a business needs to be able to identify trends and patterns to make informed decisions.<\/p>\n\n\n\n<p>This type of user feedback is usually collected by businesses as they ask specific questions related to particular aspects, features, and functionalities. For instance, when Google or Microsoft send you a form in an e-mail asking about their software services, they are attempting to collect user feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-in-app-collection-of-user-feedback\">3. In-app collection of user feedback<\/h3>\n\n\n\n<p>As the name suggests, this type of feedback is usually <a href=\"https:\/\/usersnap.com\/blog\/in-app-feedback\/\">collected within an application<\/a> or software. The developer of the app wants to understand the users&#8217; pain points and how they can improve their application. This type of feedback is usually collected in the form of star-based reviews and written feedback.<\/p>\n\n\n\n<p>You can see <strong>app feedback examples<\/strong> in many of the apps that you use on a daily basis. For instance, a game like Candy Crush or a photo editing app such as Fotor asking you to tell what you think about their software are basically app feedback examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-software-feedback-example\">4. Software feedback example<\/h3>\n\n\n\n<p>This type of feedback is generally feature-specific and highly targeted. Software applications and programs are developed to solve specific business problems, which requires the collected feedback to be relevant so the business can improve its product or service. This feedback is usually gathered through customer feedback surveys and interview forms to ensure the user&#8217;s issues and concerns are clearly highlighted.<\/p>\n\n\n\n<p><strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Examples<\/span> of software feedback can be seen when Microsoft or Adobe Photoshop ask about specifics from their customers through feedback forms.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-5-client-feedback-examples\">5. Client feedback examples<\/h3>\n\n\n\n<p>This particular type of feedback differs from user feedback in the sense that it is usually provided by paying customers. Client feedback needs to be highly prioritized to ensure you not only retain your customers but give them a reason to come back. Client feedback is usually collected directly by dedicated personnel such as a customer care rep or the client&#8217;s account manager.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customizing Your Feedback Widget<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-6-website-feedback-examples\">6. Website feedback examples<\/h3>\n\n\n\n<p>All the feedback collected from visitors and potential customers about the <a href=\"https:\/\/usersnap.com\/blog\/website-experience\/\">website experience<\/a> can be regarded as <a href=\"https:\/\/usersnap.com\/blog\/website-feedback-tool\/\">website feedback<\/a>. It is usually collected through customer feedback plugins, widgets, and add-ons. If you go to the Usersnap website, you will see a Feedback widget on the right of the screen. That&#8217;s a good example of how you can collect feedback on a website with a <a href=\"https:\/\/usersnap.com\/blog\/feedback-widget\/\">website feedback widget<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-what-is-a-customer-feedback-sample\">What is a customer feedback sample?<\/h2>\n\n\n\n<p>You can find many customer feedback samples online, particularly on retail shopping websites, review collection platforms, and reputation management services. Reviewing different types of feedback from customer examples can help you identify the questions that you might want to ask your customers and the way you need to collect feedback.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Find a way to be personal with your customers and connect with them on a human level.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.quotemaster.org\/customer+engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Andrew Reid<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>You want to be careful when asking customers for feedback, or you may end up wasting their time. (And your own!) The <a href=\"https:\/\/usersnap.com\/blog\/user-feedback-questions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">feedback questions<\/a> asked, how they are asked and where they fit into the customer journey are things you need to think through in advance and plan out.<\/p>\n\n\n\n<p>A <strong>customer feedback sample<\/strong> refers to a representative subset of feedback received from customers or users. <\/p>\n\n\n\n<p>It provides a snapshot of the opinions, experiences, and sentiments expressed by customers regarding a product, service, or overall customer experience.<\/p>\n\n\n\n<p>A customer feedback sample can be collected through various channels, such as <strong>surveys<\/strong>, <strong>feedback forms<\/strong>, <strong>reviews<\/strong>, or <strong>social media interactions<\/strong>.<\/p>\n\n\n\n<p>It serves as a valuable resource for businesses to gauge customer satisfaction, identify areas for improvement, and make informed decisions based on customer insights.<\/p>\n\n\n\n<p>By analyzing a customer feedback sample, organizations can gain valuable perspectives that help shape their strategies, enhance their offerings, and ultimately deliver a better customer experience.<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-71848d3b-55a8-4d2f-b3ea-845599b0aea9\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\/signup\" target=\"_self\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #0693e3; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Try Usersnap for free now <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-do-you-write-a-customer-feedback-sample\">How do you write a customer feedback sample?<\/h2>\n\n\n\n<p>Writing a customer feedback sample involves crafting a message that encourages customers to share their thoughts, opinions, and experiences about your product, service, or overall business. Here&#8217;s a simple customer feedback sample template that you can use as a starting point:<\/p>\n\n\n\n<p>Subject: We&#8217;d Love to Hear Your Feedback!<\/p>\n\n\n\n<p>Dear [Customer&#8217;s Name],<\/p>\n\n\n\n<p>Thank you for being a valued customer of [Your Company Name]. Your satisfaction is our top priority, and we are constantly striving to improve our products and services to better meet your needs.<\/p>\n\n\n\n<p>We would be extremely grateful if you could take a few moments to share your feedback with us. Your insights will play a crucial role in shaping the future of our offerings and help us serve you better.<\/p>\n\n\n\n<p>To provide your feedback, please click on the link below to access our short survey:<\/p>\n\n\n\n<p>[Feedback Survey Link]<\/p>\n\n\n\n<p>Rest assured that your responses will remain confidential, and we greatly appreciate your honest input.<\/p>\n\n\n\n<p>As a token of our appreciation, we are offering a [discount\/code\/gift] for your next purchase with us.<\/p>\n\n\n\n<p>Your feedback matters, and we are committed to making your experience with [Your Company Name] exceptional.<\/p>\n\n\n\n<p>Thank you for your time and continued support.<\/p>\n\n\n\n<p>Best regards,<\/p>\n\n\n\n<p>[Your Name]<\/p>\n\n\n\n<p>[Your Title\/Position]<\/p>\n\n\n\n<p>[Your Company Name]<\/p>\n\n\n\n<p>[Contact Information (optional)]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-tips-for-writing-an-effective-customer-feedback-sample\">Tips for writing an effective customer feedback sample<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalization:<\/strong> Address the customer by their name to create a more personalized connection.<\/li>\n\n\n\n<li><strong>Gratitude:<\/strong> Express genuine appreciation for the customer&#8217;s business and their willingness to provide feedback.<\/li>\n\n\n\n<li><strong>Clear Call-to-Action:<\/strong> Clearly state the purpose of the email and provide a direct link to the feedback survey or platform.<\/li>\n\n\n\n<li><strong>Assurances:<\/strong> Reassure customers that their responses will be confidential and that their feedback is essential for improvement.<\/li>\n\n\n\n<li><strong>Incentive (Optional):<\/strong> Offer a small incentive, such as a discount or gift, as a thank-you for their time and feedback.<\/li>\n\n\n\n<li><strong>Brand Voice:<\/strong> Use a tone that aligns with your brand identity and resonates with your target audience.<\/li>\n\n\n\n<li><strong>Conciseness:<\/strong> Keep the email concise and to the point, avoiding excessive jargon or unnecessary details.<\/li>\n\n\n\n<li><strong>Mobile-Friendly:<\/strong> Ensure that the feedback survey link and the email itself are mobile-friendly for users accessing it from various devices.<\/li>\n\n\n\n<li><strong>Timeliness:<\/strong> Send the feedback request at an appropriate time, considering the customer&#8217;s recent interaction with your business.<\/li>\n\n\n\n<li><strong>Follow-Up:<\/strong> Consider sending a <a href=\"https:\/\/instantly.ai\/blog\/how-to-write-a-follow-up-email\">follow-up email<\/a> to customers who have provided feedback, thanking them again and outlining any actions taken based on their input.<\/li>\n<\/ul>\n\n\n\n<p>Remember that customer feedback is a valuable tool for improving your products, services, and overall customer experience. By showing genuine interest in your customers&#8217; opinions and making the feedback process easy and rewarding, you increase the likelihood of receiving valuable insights that can lead to business growth and customer loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-active-and-passive-feedback\">Active and passive feedback<\/h2>\n\n\n\n<p>In the context of customer feedback, the terms &#8220;active feedback&#8221; and &#8220;passive feedback&#8221; refer to different methods of collecting and analyzing feedback from customers.<\/p>\n\n\n\n<p>Each approach has its strengths and can provide valuable insights into customer satisfaction and the overall customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-1-active-feedback\">1. Active feedback<\/h3>\n\n\n\n<p>Active feedback involves direct engagement with customers, where you actively reach out to them and request their feedback. This method usually requires customers to respond to <strong>specific questions or surveys<\/strong>, allowing you to gather targeted and structured data. Some common examples of active feedback include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer surveys:<\/strong> Send questionnaires or surveys to customers to gather feedback on their experiences, satisfaction levels, and specific aspects of your products or services.<\/li>\n\n\n\n<li><strong>Feedback forms:<\/strong> Embedding feedback forms on your website or within your mobile app, enabling users to provide feedback easily.<\/li>\n\n\n\n<li><strong>In-Person interviews:<\/strong> Conducting one-on-one interviews or focus groups with customers to gather more detailed and qualitative feedback.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"12-advantages-of-active-feedback\">Advantages of active feedback<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides structured and specific insights into customer opinions and preferences.<\/li>\n\n\n\n<li>Allows you to target specific areas or aspects of your business for feedback.<\/li>\n\n\n\n<li>Provides a controlled and measurable approach to collecting data.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"13-disadvantages-of-active-feedback\">Disadvantages of active feedback:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>May have lower response rates as customers need to actively participate.<\/li>\n\n\n\n<li>Responses may be influenced by the specific questions asked, limiting spontaneous feedback.<\/li>\n<\/ul>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-b6d163c8-4090-4d33-9018-abf812714332\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\/signup\" target=\"_self\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #0693e3; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Try Usersnap for free now <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"14-2-passive-feedback\">2. Passive feedback<\/h3>\n\n\n\n<p>Passive feedback, on the other hand, involves collecting feedback without directly requesting it from customers. It is a more indirect approach and relies on observing customer behavior and interactions with your products or services. Examples of passive feedback include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer behavior analysis:<\/strong> Analyzing customer interactions, browsing patterns, and purchase behaviors to gain insights into their preferences and pain points.<\/li>\n\n\n\n<li><strong>Website analytics:<\/strong> Using web analytics tools to track user engagement, page views, bounce rates, and other metrics to understand user behavior.<\/li>\n\n\n\n<li><strong>Social media monitoring:<\/strong> Monitoring social media channels to gather unsolicited feedback, comments, and mentions about your brand.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-advantages-of-passive-feedback\">Advantages of passive feedback<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides real-time and natural insights into customer behavior and sentiments.<\/li>\n\n\n\n<li>Requires minimal effort from customers, leading to potentially higher response rates.<\/li>\n\n\n\n<li>Allows you to capture feedback from a larger customer base.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"16-disadvantages-of-passive-feedback\">Disadvantages of passive feedback<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can be less targeted and specific compared to active feedback methods.<\/li>\n\n\n\n<li>May require advanced tools and expertise to analyze and interpret data effectively.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-choosing-the-right-approach\">Choosing the right approach<\/h3>\n\n\n\n<p>Both active and passive feedback are valuable components of a <a href=\"https:\/\/usersnap.com\/blog\/customer-feedback\/\">comprehensive customer feedback strategy<\/a>.<\/p>\n\n\n\n<p>The best approach depends on your goals and the specific insights you seek. <\/p>\n\n\n\n<p>Combining both methods can provide a more holistic view of your customers&#8217; experiences, enabling you to make data-driven improvements to your products, services, and overall customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-what-to-take-note-of-these-customer-feedback-examples\">What to take note of these customer feedback examples?<\/h2>\n\n\n\n<p>Looking at these good customer feedback examples, you need to ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why is customer feedback needed?<\/li>\n\n\n\n<li>What is a good question to ask?<\/li>\n\n\n\n<li>When and where should the feedback question be inserted?&nbsp;<\/li>\n\n\n\n<li>How will the customers perceive this feedback format?&nbsp;<\/li>\n\n\n\n<li>How will the feedback process be managed?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"971\" height=\"501\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/08\/feedback-matters.png\" alt=\"\" class=\"wp-image-17745\" srcset=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/08\/feedback-matters.png 971w, https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2023\/08\/feedback-matters-300x155.png 300w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<p>Keep in mind your purpose of getting customer feedback and how that will play a part in your future product development plans, let\u2019s jump into the examples!<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-1870daa5-295e-4d1f-99f5-04305d323706\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\" target=\"_blank\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #f3565b; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 15px;; border-top-right-radius: 15px;; border-bottom-left-radius: 15px;; border-bottom-right-radius: 15px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Check out Usersnap to see how we can help you today!<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"19-best-customer-feedback-examples-from-top-tech-companies-updated-list-2025\">Best customer feedback examples from top tech companies (updated list 2025)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-1-youtube-\">1. YouTube <\/h3>\n\n\n\n<p>This should be one you have seen and even used before. <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> randomly asks users what they think of the videos they\u2019ve finished watching to gain a better understanding of the videos\u2019 quality, their algorithm, and the user\u2019s preference.<\/p>\n\n\n\n<p>It is natively inserted into the user\u2019s dashboard of a list of videos. It starts out just by asking, \u201cWhat did you think of this video?\u201d with the video displayed below and a 5-star rater. Once the rating is provided, the feedback section expands to a mini multi-choice survey asking why such a rating is given.<\/p>\n\n\n\n<p>This is a very easy yet personal way to ask for customer feedback. It doesn\u2019t require much action or time for customers to share their feedback. And it\u2019s also a very scalable way to <a href=\"https:\/\/usersnap.com\/blog\/customer-feedback-product-development\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">collect feedback for your product<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2048\" height=\"504\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Youtube-videos-feedback.png\" alt=\"YouTube's way of collecting customer feedback\" class=\"wp-image-11322\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"21-2-google-example\">2. Google example<\/h3>\n\n\n\n<p>Google is also consistently asking for customer feedback to improve its features. Here\u2019s one that you will definitely have seen. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Whenever you search for a topic and your search results come out, you will see a subtle&nbsp;<a href=\"https:\/\/usersnap.com\/blog\/feedback-button\/\" target=\"_blank\" rel=\"noopener\">feedback button<\/a>&nbsp;near their \u201cPeople also ask\u201d feature, where they display relevant answers to your search term.<\/span><\/p>\n\n\n\n<p>Although the feedback form that opens up is quite simple and traditional, it does cover both quantitative and qualitative feedback. First, it asks the user to rate the feature with a radio point system, then there\u2019s an optional text area to leave comments and suggestions.&nbsp;<\/p>\n\n\n\n<p>It is interesting to see how Google plays the game of proactive customer feedback. What do I mean by this? In the digital world of product performance analysis, we often tend to track usage and look at customer behavior through data. Which are all passive observations. <\/p>\n\n\n\n<p>It\u2019s awesome and powerful for analytics, but quite frankly, that\u2019s merely enough. Getting customers to verbalize their opinions offers deeper and more actionable insights for improvements.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customizing Your Feedback Widget<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1882\" height=\"936\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/google-search-user-feedback-example-.png\" alt=\"Google's method for collecting customer feedback\" class=\"wp-image-11323\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"22-3-facebook\">3. Facebook<\/h3>\n\n\n\n<p>Facebook is collecting customer feedback in multiple touchpoints and via different formats. They have in-app surveys for market research and 5-star rating systems for specific features.&nbsp;<\/p>\n\n\n\n<p>Especially for their newer features, Facebook makes sure users can easily give feedback or <a href=\"https:\/\/usersnap.com\/blog\/bug-reporting-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">report an issue<\/a>. When you launch a new feature, it is important to provide an easy feedback option so that bugs can be raised and resolved asap. In addition, you can validate if the customers are liking and using your product as you expected.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1513\" height=\"872\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Facebook-Customer-Surveys-and-Feedback-Ratings.png\" alt=\"Customer feedback examples of Facebook\" class=\"wp-image-11324\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-4-amazon-web-service\">4. Amazon web service<\/h3>\n\n\n\n<p>Amazon has an in-product feedback system where a rating pop-up banner would be shown first. Once you\u2019ve clicked on the 5-star rater, a feedback window opens up in the center to get you to categorize your feedback, enter a message, and ask another satisfaction type of question.&nbsp;<\/p>\n\n\n\n<p>Using a simple rater feedback option to trigger more follow-up feedback is a smart and highly engaging approach to get the most out of customers. Once they have clicked the rater, they will feel more devoted to sharing further thoughts on the topic with you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1524\" height=\"540\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Screen-Shot-2019-09-10-at-8.38.34-AM.png\" alt=\"AWS Customer Feedback Pop-up 5-Star Rating System\" class=\"wp-image-11325\"\/><figcaption class=\"wp-element-caption\">First, you see the 5-star rater pop-up<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"24-5-confluence\">5. Confluence<\/h3>\n\n\n\n<p>Atlassian&#8217;s team collaboration tool <a href=\"https:\/\/www.atlassian.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Confluence<\/a> recently started a new way of collecting customer feedback: notification triggered feedback. As most software already sends notifications for feature usage and task completion, a feedback option embedded within the notification will be easily perceived as natural and not at all intrusive. It will also increase the likelihood of users to respond.<\/p>\n\n\n\n<p>If you like this approach but don\u2019t have the resources to develop it, you can consider implementing a 3rd party tool like <a href=\"http:\/\/usersnap.com\/customer-feedback\" target=\"_blank\" rel=\"noreferrer noopener\">Usersnap<\/a> to help you with the feedback collection and analysis. Another bonus you can enjoy with sophisticated <a href=\"https:\/\/usersnap.com\/blog\/best-customer-feedback-tools\/\">customer feedback tools<\/a> like Usersnap is screenshots and annotations. Your customers can illustrate which part they liked or felt uneasy about.<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"471\" height=\"411\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-08-13-at-13.48.55.png\" alt=\"Atlassian Confluence User Feedback Notification - good customer feedback examples\" class=\"wp-image-11327\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p>Collect your first 20 feedback items for free, upgrade to continue acting on the insights. Or get a personalized demo for your specific use case, and check out our features <a href=\"https:\/\/usersnap.com\/cx#cx-demo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-6-netflix\">6. Netflix<\/h3>\n\n\n\n<p>Netflix has come a long way in using customer feedback for product usability. Their journey started out with the 5-star rating system, they asked the customers to rate their experience on viewing the movie\/series. But then they switched to the thumbs up\/down rater, why?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.businessinsider.de\/why-netflix-replaced-its-5-star-rating-system-2017-4\" target=\"_blank\" rel=\"noreferrer noopener\">Cameron Johnson<\/a>, Director of Product Innovation, said they discovered that users were confused with the star raters since it is more commonly used to rate product satisfaction rather than \u201cpersonal experience\u201d. As they wanted to find out the individual\u2019s preference for the film, it was better to change the rater to thumbs up\/down.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/image-1.png\" alt=\"Netflix User Feedback Rating System Explained \" class=\"wp-image-11150\"\/><figcaption class=\"wp-element-caption\">Reference: <a href=\"https:\/\/usersnap.com\/blog\/how-to-enhance-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3 Surefire Ways to Enhance Your Customer Experience<\/a><\/figcaption><\/figure>\n\n\n\n<p>This simple switch increase engagement by a wild 200%. What you can learn from Netflix\u2019s case is the importance of using the right rating system to feedback responses.<\/p>\n\n\n\n<p>We help our users select the correct rating system by explaining the use cases first and automatically matching the rating for the project.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting customer engagement and simple interaction type of feedback, the most intuitive thumbs up\/down rater is best<\/li>\n\n\n\n<li>Measuring customers\u2019 loyalty, you should use NPS and always include a text field<\/li>\n\n\n\n<li>Understanding customer satisfaction, a 5-star rating system or emoji faces (angry to happy) would allow you to receive the most appropriate scale of feedback that is then digestible and actionable.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"452\" height=\"404\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-18-at-12.28.40.png\" alt=\"Different options for giving customer feedback\" class=\"wp-image-11328\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-7-mailchimp\">7. Mailchimp<\/h3>\n\n\n\n<p>In Mailchimp, users can conveniently submit feedback via their subtle feedback button. There are 3 formats where the users can decide how they want to convey their opinions.&nbsp;<\/p>\n\n\n\n<p>The pros of having various feedback tools are that the users can use the most suitable way depending on the feedback situation.<\/p>\n\n\n\n<p> For example, when talking about specific feature usability, a tool to point to elements or annotate on the page is helpful.&nbsp;<\/p>\n\n\n\n<p>The cons of showing the users a list of feedback tools is that it may confuse the users even more. Which becomes the friction in them actually going through with the feedback.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"565\" height=\"370\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-02-at-08.47.45.png\" alt=\"Feedback tool options from Mailchimp\" class=\"wp-image-11329\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"27-8-intercom\">8. Intercom<\/h3>\n\n\n\n<p>Intercom, the customer communication tool, also is collecting feedback in multiple places within their application and on their website. <\/p>\n\n\n\n<p>Here you can see the new feature announcement page, each article has rating feedback for the readers to reach on to.&nbsp;<\/p>\n\n\n\n<p>Although one may argue that the best way to tell if a new feature is successful or not is to look at usage performance. <\/p>\n\n\n\n<p>If many people use it, it\u2019s a victory for you. But that\u2019s unfortunately not the case. You need direct customer feedback to inform you whether they think the feature is a pain-reliever or making things worse! <\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row 1 wp-block-ub-button\" id=\"ub-button-3f385283-1455-4583-89b3-494476fb63b7\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/usersnap.com\/signup\" target=\"_self\" rel=\"noopener noreferrer  \" class=\"ub-button-block-main ub-button-medium   ub-button-flex-medium\" role=\"button\" style=\"--ub-button-background-color: #0693e3; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Try Usersnap for free now <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"822\" height=\"523\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Screenshot-2019-09-10-at-09.04.27.png\" alt=\"How Intercom collects customer feedback for product improvements\" class=\"wp-image-11330\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"28-9-canva\">9. Canva<\/h3>\n\n\n\n<p>Canva, the graphic design tool with over 15 million users, have a visual feedback widget to match the need of their customers.<\/p>\n\n\n\n<p>Communicating graphic issues and ideas can be a challenge, especially if you are not a technical person who knows all the exact terms.&nbsp;<\/p>\n\n\n\n<p>Canva once opted for Usersnap as their <a href=\"https:\/\/usersnap.com\/l\/visual-feedback-tool\" target=\"_blank\" rel=\"noreferrer noopener\">CX and in-app visual feedback tool<\/a>, leveraging screenshots and annotations to make the feedback process easier and more accurate for their customers.<\/p>\n\n\n\n<p>By connecting Usersnap with customer care tools, they streamlined feedback into one platform and improved the customer experience greatly. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"777\" height=\"466\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/05\/Canva-using-Usersnap-Feedback-Tool.png\" alt=\"Canva using Usersnap's Customer Feedback Tool\" class=\"wp-image-10758\"\/><figcaption class=\"wp-element-caption\">Using screenshots and annotation tools to support visual communication and feedback<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Usersnap allows us to get feedback more often and this really helps us to iterate faster on our design community&#8217;s needs.&#8221;<\/p>\n<cite>Joscha Feth, Engineer at Canva<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"29-10-mention\">10. Mention<\/h3>\n\n\n\n<p><a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a>, a social media and web monitoring tool, built NPS feedback seamlessly into their product. As the users open the tool, one of the first things they see is the feedback form.<\/p>\n\n\n\n<p>A perfectly integrated feedback question (or even questionnaire) helps to make customers feel more comfortable and at ease with sharing feedback.&nbsp;<\/p>\n\n\n\n<p>We have found brands that take the effort to fully customize their feedback tools gain more customers who open up. It is about creating a sincere and welcoming channel and environment. You can customize your Usersnap widget to fit your branding as you wish. Feel free to contact us for a demo and see it for yourself.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"734\" height=\"634\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Mention-Usersnap.png\" alt=\"NPS example in Mention.io\" class=\"wp-image-11331\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"30-takeaways-from-these-customer-feedback-examples\">Takeaways from these customer feedback examples<\/h2>\n\n\n\n<p>Online customer feedback is not easy to acquire, but from Google, Facebook, and all the big major brands mentioned above, you can notice a trend of <em><strong>proactive listening<\/strong><\/em>.<\/p>\n\n\n\n<p>They are eager to obtain direct feedback, both quantitative and qualitative, from their users. Feedback is key to understanding customer needs and building a customer-centric business.<\/p>\n\n\n\n<p>Today we shared with you some great customer feedback examples, hope it has inspired you to step up your feedback game.<\/p>\n\n\n\n<p>Feeling ready to take the next step? <\/p>\n\n\n\n<p>If you&#8217;re eager to start collecting valuable customer feedback and gaining actionable insights, Usersnap offers a wide range of survey templates that cater to diverse needs. <\/p>\n\n\n\n<p>With our tried and tested methods, you can efficiently gather feedback at the right place and right time, allowing you to make data-driven decisions that enhance your products and services.<\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for Customizing Your Feedback Widget<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-usersnap-survey-templates-start-in-minutes-not-days-\"><strong>Usersnap Survey Templates: Start in Minutes, Not Days<\/strong><\/h2>\n\n\n\n<p>Our <a href=\"https:\/\/usersnap.com\/templates\">feedback survey templates<\/a> cover various aspects of user research, roadmap planning, micro engagement, satisfaction rating, product testing, and more. Whether you want to evaluate customer loyalty with NPS surveys, gather feature requests for your product roadmap, or measure customer satisfaction, we&#8217;ve got you covered.<\/p>\n\n\n\n<p>Here are some of our versatile survey templates:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/usersnap.com\/templates\/customer-satisfaction-survey\">Customer Satisfaction Survey<\/a><strong>:<\/strong> Quantify user experiences and gauge overall customer happiness with your product or service.<\/li>\n\n\n\n<li><a href=\"https:\/\/usersnap.com\/glossary\/feature-request\">Feature Request<\/a>: Gather valuable feedback from customers about the features they&#8217;d like to see in your product.<\/li>\n\n\n\n<li><a href=\"https:\/\/usersnap.com\/templates\/bug-tracking\">Bug Tracking<\/a><strong>:<\/strong> Allow customers to report issues they encounter while using your product, providing clear insights for quick resolution.<\/li>\n\n\n\n<li><a href=\"https:\/\/usersnap.com\/templates\/nps-survey\">NPS Survey (Net Promoter Score)<\/a><strong>:<\/strong> Measure customer loyalty and word-of-mouth advocacy to identify promoters and detractors.<\/li>\n\n\n\n<li><a href=\"https:\/\/usersnap.com\/templates\/customer-effort-survey-template\">Customer Effort Survey<\/a><strong>:<\/strong> Understand how customers perceive the effort required to interact with your product, helping you optimize user experiences.<\/li>\n<\/ol>\n\n\n\n<p>Start collecting feedback with these versatile survey templates and make data-driven decisions to enhance your products and services. <\/p>\n\n\n\n<p>Embrace the power of <a href=\"https:\/\/usersnap.com\/signup\">Usersnap<\/a> today!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"32-faqs\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1761811132629\"><strong class=\"schema-faq-question\">What are the main types of customer feedback?<\/strong> <p class=\"schema-faq-answer\">There are two main types of customer feedback: direct (when you actively request it) and indirect (when customers share feedback on their own). You can also break feedback down into positive and negative, or qualitative and quantitative. Direct feedback comes from things like surveys and interviews\u2014methods you set up to gather responses. Indirect feedback appears in customer actions, online posts, or mentions on social media. Both kinds matter if you want a true sense of what customers need and how satisfied they are throughout the product development process.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761811159438\"><strong class=\"schema-faq-question\">What is a customer feedback sample?<\/strong> <p class=\"schema-faq-answer\">A customer feedback sample is simply a real comment or response from someone about your product or service. This might be a rating, a written review, or a completed survey. It gives insight into actual user experiences, highlights areas to improve, and shows how happy customers really are. You might see anything from compliments and complaints to bug reports or feature requests\u2014usually gathered through surveys, feedback forms, or online reviews.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761811183387\"><strong class=\"schema-faq-question\">How do you write a customer feedback request?<\/strong> <p class=\"schema-faq-answer\">Make your feedback request personal, quick, and straightforward. Reach out soon after the customer has interacted with your product or service\u2014while it\u2019s top of mind. Be clear about why you want their feedback and how you\u2019ll use it. Provide a direct link to your survey or form, thank them for their input, and keep your message friendly and on brand. Short, clear requests work best.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761811251880\"><strong class=\"schema-faq-question\">What is the difference between active and passive customer feedback?<\/strong> <p class=\"schema-faq-answer\">Active feedback is what you receive when you ask customers for it\u2014like through surveys or interviews. Passive feedback comes in automatically, based on customer behaviors, analytics, or support tickets. Active feedback provides targeted, detailed insights, while passive feedback captures more natural, candid reactions. Using both gives you a much more accurate and complete view of the customer experience, making it easier to know what to adjust or enhance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761811275989\"><strong class=\"schema-faq-question\">How do leading companies collect customer feedback?<\/strong> <p class=\"schema-faq-answer\">The best companies use a combination of methods. They rely on surveys, interviews, usability testing, and monitor social media. They gather both solicited feedback (like forms and surveys) and unsolicited feedback (like social media posts, online reviews, or support conversations). <br\/><br\/>Collecting input from all these sources helps them continuously understand how customers feel and how their products are performing. Tracking all of that across different channels? That&#8217;s where a <a href=\"https:\/\/usersnap.com\/customer-feedback\">customer feedback tool<\/a> earns its place \u2014 one home for all your insights, so trends surface faster and nothing gets lost in the noise.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761811289308\"><strong class=\"schema-faq-question\">How does Usersnap collect and manage customer feedback?<\/strong> <p class=\"schema-faq-answer\">Usersnap collects feedback in a streamlined way. They offer in-app widgets, surveys, and visual feedback tools. Users can send screenshots, add comments, record sessions, or suggest features. Every piece of feedback comes with helpful context\u2014such as browser details and the page URL. Usersnap also integrates with platforms like Jira and Slack, so teams can respond quickly and keep improving their product.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer feedback isn\u2019t just a checkbox\u2014it\u2019s the fuel that drives great products forward. \ud83d\ude80 We\u2019re seeing more and more leading companies make feedback a core part of their Product Development Lifecycle (PDLC)\u2014from discovery to iteration and beyond. To help you embed customer insights into every stage of your process, we\u2019re sharing 10 real-world examples of [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":11356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[841,1204],"tags":[],"class_list":["post-11321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback-ultimate-blog","category-pdlc"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/09\/Hifi.gif","author_info":{"display_name":"Ashley Cheng","author_link":"https:\/\/usersnap.com\/blog\/author\/ashleycheng\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Best Customer Feedback Examples to Improve Your PDLC<\/title>\n<meta name=\"description\" content=\"See good customer feedback examples with Google, Facebook, and other leading tech brands here. 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Customer Feedback examples from 10 leading companies | Usersnap Blog"},{"@type":"WebSite","@id":"https:\/\/usersnap.com\/blog\/#website","url":"https:\/\/usersnap.com\/blog\/","name":"Usersnap Blog","description":"Learn more about how to collect user feedback and build better products with the magic power of feedback.","publisher":{"@id":"https:\/\/usersnap.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usersnap.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/usersnap.com\/blog\/#organization","name":"Usersnap","url":"https:\/\/usersnap.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/usersnap.com\/wp-content\/uploads\/2020\/08\/Usersnap-Updated-Logo.png","contentUrl":"https:\/\/usersnap.com\/wp-content\/uploads\/2020\/08\/Usersnap-Updated-Logo.png","width":136,"height":26,"caption":"Usersnap"},"image":{"@id":"https:\/\/usersnap.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/usersnap","https:\/\/x.com\/usersnap"]},{"@type":"Person","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/person\/d56809c0786a99454cc14b00defc4318","name":"Ashley Cheng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/usersnap.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/11\/ashley_profile-96x96.jpg","contentUrl":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/11\/ashley_profile-96x96.jpg","caption":"Ashley Cheng"},"url":"https:\/\/usersnap.com\/blog\/author\/ashleycheng\/"},{"@type":"Question","@id":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811132629","position":1,"url":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811132629","name":"What are the main types of customer feedback?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There are two main types of customer feedback: direct (when you actively request it) and indirect (when customers share feedback on their own). You can also break feedback down into positive and negative, or qualitative and quantitative. Direct feedback comes from things like surveys and interviews\u2014methods you set up to gather responses. Indirect feedback appears in customer actions, online posts, or mentions on social media. Both kinds matter if you want a true sense of what customers need and how satisfied they are throughout the product development process.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811159438","position":2,"url":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811159438","name":"What is a customer feedback sample?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A customer feedback sample is simply a real comment or response from someone about your product or service. This might be a rating, a written review, or a completed survey. It gives insight into actual user experiences, highlights areas to improve, and shows how happy customers really are. You might see anything from compliments and complaints to bug reports or feature requests\u2014usually gathered through surveys, feedback forms, or online reviews.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811183387","position":3,"url":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811183387","name":"How do you write a customer feedback request?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Make your feedback request personal, quick, and straightforward. Reach out soon after the customer has interacted with your product or service\u2014while it\u2019s top of mind. Be clear about why you want their feedback and how you\u2019ll use it. Provide a direct link to your survey or form, thank them for their input, and keep your message friendly and on brand. Short, clear requests work best.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811251880","position":4,"url":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811251880","name":"What is the difference between active and passive customer feedback?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Active feedback is what you receive when you ask customers for it\u2014like through surveys or interviews. Passive feedback comes in automatically, based on customer behaviors, analytics, or support tickets. Active feedback provides targeted, detailed insights, while passive feedback captures more natural, candid reactions. Using both gives you a much more accurate and complete view of the customer experience, making it easier to know what to adjust or enhance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811275989","position":5,"url":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811275989","name":"How do leading companies collect customer feedback?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The best companies use a combination of methods. They rely on surveys, interviews, usability testing, and monitor social media. They gather both solicited feedback (like forms and surveys) and unsolicited feedback (like social media posts, online reviews, or support conversations). <br\/><br\/>Collecting input from all these sources helps them continuously understand how customers feel and how their products are performing. Tracking all of that across different channels? That's where a <a href=\"https:\/\/usersnap.com\/customer-feedback\">customer feedback tool<\/a> earns its place \u2014 one home for all your insights, so trends surface faster and nothing gets lost in the noise.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811289308","position":6,"url":"https:\/\/usersnap.com\/blog\/customer-feedback-examples\/#faq-question-1761811289308","name":"How does Usersnap collect and manage customer feedback?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Usersnap collects feedback in a streamlined way. They offer in-app widgets, surveys, and visual feedback tools. Users can send screenshots, add comments, record sessions, or suggest features. Every piece of feedback comes with helpful context\u2014such as browser details and the page URL. Usersnap also integrates with platforms like Jira and Slack, so teams can respond quickly and keep improving their product.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts\/11321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/comments?post=11321"}],"version-history":[{"count":1,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts\/11321\/revisions"}],"predecessor-version":[{"id":22333,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/posts\/11321\/revisions\/22333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/media\/11356"}],"wp:attachment":[{"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/media?parent=11321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/categories?post=11321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usersnap.com\/blog\/wp-json\/wp\/v2\/tags?post=11321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}