{"id":10812,"date":"2019-07-22T16:07:49","date_gmt":"2019-07-22T14:07:49","guid":{"rendered":"https:\/\/usersnap.com\/?p=10812"},"modified":"2025-10-16T06:01:26","modified_gmt":"2025-10-16T04:01:26","slug":"ui-ux-design-our-own-experience","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/ui-ux-design-our-own-experience\/","title":{"rendered":"How To Measure UI\/UX Design Impact On Business (+ Our Own Experience)"},"content":{"rendered":"\n

Who doesn\u2019t like to use a product that looks pretty?<\/span><\/p>\n\n\n\n

Yet as a software company owner or product manager, you hesitate to put time and budget into UI\/UX design?<\/span><\/p>\n\n\n\n

The questions lingering in your mind may be: How important is design to product success? Or how would UI\/UX contribute to business growth?<\/strong> <\/span><\/p>\n\n\n\n

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. <\/span><\/p>\n\n\n

Try Usersnap for Customer Satisfaction <\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n\n\n\n\n

Why And When Should You Update UI\/UX?<\/span><\/h2>\n\n\n\n

The UI\/UX design of software and applications helps improve customer experience<\/a> and satisfaction.  This ultimately helps increase the number of people using your product. If users encounter roadblocks when trying to complete actions on your product, they are very likely to drop off. <\/span><\/p>\n\n\n\n

A clean and simple interface relieves the users of confusion and time searching for the right button to click. You want them to be able to navigate easily through the product and get their job done quickly.<\/span><\/p>\n\n\n\n

This is especially important but difficult to achieve when you are constantly adding new features to your product. To maintain a \u201cminimalistic\u201d look, you have to plan and prioritize the functions to display.<\/strong> Can some elements be hidden? What is the hierarchy of the actions?   <\/span><\/p>\n\n\n\n

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\u201cDon\u2019t make me think. <\/span>It doesn\u2019t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.\u201dSteve Krug, Web Usability Consultant and Author<\/em><\/i><\/p>\n<\/blockquote>\n\n\n\n

Other obvious reasons to renew your product design is when facing technical changes. For example, when Flash became irrelevant. Also, when users started shifting from desktops to mobile devices. <\/span><\/p>\n\n\n\n

Research shows you have less than 10 seconds to catch online customers\u2019 attention. So you need to demonstrate remarkable design and experience. The same goes for SaaS companies that offer free trial runs. Your product has to convince customers within a short time period that it adds value and solves problems.<\/strong> You don\u2019t want to let the effort and money spent on acquiring these new customers go to waste.<\/span><\/p>\n\n\n\n

The two significant reasons that prompted us to make a revolutionary redesign of the Usersnap product were: <\/span><\/p>\n\n\n\n

1. Expansion of Features<\/span><\/p>\n\n\n\n

2. Customer Feedback<\/a> <\/span><\/p>\n\n\n\n

From the growth of our customers\u2019 use cases of our product, plus the new feature requests, we established our development requirements. And instead of merging all of the new features like new project types, more sophisticated project settings, and different feedback analysis dashboards to the old interface and making it overwhelming. We decided to create a brand new UI\/UX design. <\/span><\/p>\n\n\n\n

A design that can host all our exciting features in a simple, smooth and intuitive way. Also allowing the capability of easily adding more features in the future. <\/strong><\/span><\/p>\n\n\n\n

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Recommended Reading:<\/b><\/p>\n