{"id":10789,"date":"2019-07-01T14:45:21","date_gmt":"2019-07-01T12:45:21","guid":{"rendered":"https:\/\/usersnap.com\/?p=10789"},"modified":"2025-10-16T05:58:22","modified_gmt":"2025-10-16T03:58:22","slug":"website-experience","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/website-experience\/","title":{"rendered":"How to Use Micro-Interactions to Improve Website Experience"},"content":{"rendered":"\n

According to <\/span>ThinkJar<\/span><\/a>\u2019s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience. <\/span><\/p>\n\n\n\n

As <\/span>product owners, UI\/UX designers,<\/a> or marketers, we are all working to optimize the website experience and attract<\/span> more customers.<\/span><\/p>\n\n\n\n

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?<\/strong><\/span><\/p>\n\n\n\n

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring, and evaluating digital experiences from leading companies.<\/span><\/p>\n\n\n\n\n\n\n\n

What is a good customer experience?<\/span><\/h2>\n\n\n\n
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\u201cA good customer experience means that the individual’s experience during all points of contact matches the individual’s expectations.\u201d
\n Wikipedia<\/em><\/p>\n<\/blockquote>\n\n\n\n

Hubspot says, \u201cThe best way to define customer experience is as the impression you leave with your customer, resulting in how they think of your brand<\/strong><\/em><\/span> across every stage of the customer journey.\u201d <\/em><\/strong><\/span><\/p>\n\n\n

Try Usersnap for Managing Customer Feedback<\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n

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You can see both sources clearly define customer experience<\/a> as a line, and not as a dot. Unlike a merchandise item, where customers buy it and their needs get directly fulfilled. Customer experience stretches from the discovery of your brand, browsing of your website, to making a purchase and using the product. Every content they read and every button they click, all accumulate and impact the experience.<\/span><\/p>\n\n\n\n

Because customer experience is such a lengthy process, many companies find it daunting. Where do you start? What metrics do you use? How do you ask customers questions? And how do we analyze the feedback?<\/span><\/p>\n\n\n\n

Feedback as the root of Experience Optimization<\/span><\/h2>\n\n\n\n

The first step you need to take is an obvious one, but sometimes difficult to initiate. Talk to your customers. <\/span><\/p>\n\n\n\n

While Google Analytics is undeniably invaluable for assessing website performance, metrics like bounce rate and time on the page can only reveal so much. Even with Google Analytics integration<\/a>, it’s challenging to discern the satisfaction levels of your visitors. In GA, it is the same when a visitor lands on your homepage, dislikes the design, and leaves, versus a delighted visitor who is able to find all the right information on the single page and close it. <\/span><\/p>\n\n\n\n

You need to ask your customers for feedback to find out the reason. And our tip for you is \u201ckeep it simple<\/strong>\u201d. <\/span><\/p>\n\n\n\n

Start the process with quick, easy, and intuitive rating feedback. Ask your website visitors to rate your homepage or react to your blog content. These micro-interactions are incredibly helpful in informing website and product owners about what the customers think<\/a>. <\/span><\/p>\n\n\n\n

Examples of raters as below: <\/span><\/p>\n\n\n

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\"Customer<\/figure>\n<\/div>\n\n\n

The art of implementing micro-interactions<\/span><\/h2>\n\n\n\n

With micro-interactions, you can collect website experience feedback on specific pages and features. These insights will help you understand whether you are meeting customers\u2019 expectations and whether your product needs improvement.<\/span><\/p>\n\n\n

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\"micro
Micro feedback question pop-up<\/figcaption><\/figure>\n<\/div>\n\n\n

Micro-interaction is a simple and useful way to engage with customers. You don\u2019t want to interrupt the customer experience or be a burden to your customers when asking for feedback<\/strong>. Micro-interaction is a non-intrusive way to achieve that. <\/span><\/p>\n\n\n\n

Microsoft<\/span><\/a>\u2019s study revealed that 77% of consumers view brands more favorably if they proactively invite and accept customer feedback<\/a>. Usersnap\u2019s website feedback tool<\/a> will slide open more feedback options once your customers have interacted with the embedded rating.<\/span><\/p>\n\n\n

Try Usersnap for Managing Customer Feedback<\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n

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The logic is simple: once customers give a rating, it implies they are interested in sharing their opinions. You should take the opportunity to ask a deeper question. This is when Usersnap<\/a>\u2019s feedback pop-up will slide open to display a personalized question in response to the rating. <\/span><\/p>\n\n\n

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\"Website
Customized widget with emoji raters<\/figcaption><\/figure>\n<\/div>\n\n\n

Unlocking qualitative feedback for more value<\/span><\/h2>\n\n\n\n

When measuring customer experience and the voice of customers, written feedback is crucial. With the customers\u2019 choice of words, you can get a sense of their emotions and what is important to them<\/strong>. Then, you start to comprehend how they feel about the product and experience. <\/span><\/p>\n\n\n\n

However, it is difficult to grasp the big picture by looking at individual feedback. Usersnap<\/a> shows a sentiment analysis in the dashboard of each collection of feedback. You can easily identify keywords and monitor the trends of your customers\u2019 feedback. <\/span><\/p>\n\n\n

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\"customer
Written feedback sentiment analysis<\/figcaption><\/figure>\n<\/div>\n\n\n

Qualitative feedback opens doors to \u201cwhy\u201d customers feel a certain way. The reasons can then help you figure out \u201cwhat\u201d you should act on.<\/strong> By understanding the problems in these written comments, you will have new ideas for product development<\/a>. The feedback can also act as a confirmation of gut feeling and proof to exhibit to the stakeholders. On top of that, the information can be used to inspire new marketing campaigns. <\/span><\/p>\n\n\n\n

You can go even beyond written feedback. As websites and software become more visual-heavy, customers want to give feedback on graphical issues or give design suggestions as well. To meet such needs, you should employ on-screen annotation tools<\/a> to assist the communication. One of the most loved features of Usersnap is feedback via screenshots and annotations. You can draw or drag arrows and comment in specific spots directly on the screen\/browser. Overcoming the limitations of words.<\/span><\/p>\n\n\n

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\"Usability
Draw arrows to indicate feedback visually.<\/figcaption><\/figure>\n<\/div>\n\n\n
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Recommended Reading:<\/b><\/p>\n