{"id":10741,"date":"2019-06-11T15:50:37","date_gmt":"2019-06-11T13:50:37","guid":{"rendered":"https:\/\/usersnap.com\/?p=10741"},"modified":"2025-07-31T18:24:49","modified_gmt":"2025-07-31T16:24:49","slug":"qa-testing-today","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/qa-testing-today\/","title":{"rendered":"How QA Testing is Moving Up in Today\u2019s Agile Value Chain"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">In the past, the core goal of testing is to&nbsp;find bugs and fix them. But the dynamics of IT and testing landscape have changed now. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Are your QA testers up to speed?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a QA tester or manager, how you scale up your skills to match today\u2019s innovative challenges is the key to improving testing productivity and advancing your career prospects. &nbsp;<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cQuality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.\u201d<br> <em>William A Foster<\/em><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for QA Testing<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Testing is changing, how are you adapting?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Speed is the name of the game now. <strong>Amazon has reported deploying thousands of times per day.<\/strong> And over <\/span><a href=\"https:\/\/www.capgemini.com\/continuoustesting\/\"><span style=\"font-weight: 400;\">50<\/span><\/a><span style=\"font-weight: 400;\">% of software firms have daily new releases. This trend is bound to increase with iterative development, continuous integration, and rapid deployment becoming the norm. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You have highly dynamic mobile apps to e-commerce websites to <a href=\"https:\/\/usersnap.com\/blog\/building-web-applications-cloud\/\">cloud applications<\/a> working on \u2018Software as a Service\u2019 model. Technology has advanced to higher levels of integration where collaborated devices pass data to multiple devices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Today\u2019s <a href=\"https:\/\/usersnap.com\/glossary\/agile-feature\">agile methodology<\/a> demands speed and agility in all phases of software development \u2013 including testing. However, is your company still using the old methods and tools to deliver <a href=\"https:\/\/usersnap.com\/blog\/web-application-testing\/\">application testing<\/a>? This could lead to poor quality and low productivity besides a demotivated QA testing team.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Risk of QA failure in the agile workspace<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Agile software development practices have led to faster product development lifecycles. You are developing products rapidly and delivering it in a short <a href=\"https:\/\/usersnap.com\/blog\/sprint\/\">sprint<\/a> of 2 weeks. Or in a half sprint based on your urgency<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There have been <a href=\"https:\/\/www.worksoft.com\/top-software-failures-of-2017-so-far\">instances<\/a> like the bitcoin nodes disappearing from the network due to software failures. There have been instances like the bitcoin nodes disappearing from the network due to software failures causing <a href=\"https:\/\/themoneymongers.com\/bitcoin-transaction-time\/\" target=\"_blank\" rel=\"noopener\">bitcoin transactions to take more than usual time<\/a>.&nbsp;And Suncorp banks having money disappearing from its customers\u2019 bank accounts after<\/span><span style=\"font-weight: 400;\">&nbsp;a software upgrade. These type of issues cause a major dent on the brand\u2019s reputation besides the loss of trust and financial losses.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1298\" height=\"982\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-2019-06-06-at-11.35.17.png\" alt=\"the role of QA testers in 2019\" class=\"wp-image-10762\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">New testing platforms. New QA mindset<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Effective QA and testing along with adequate tools and automation could have prevented some QA failures. Time saved can be utilized in multiple test iterations coupled with higher permutations and combination of test scenarios.<\/span><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for QA Testing<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition, you are facing new technology platforms, devices, automation tools which require you and your team to acquire new skills and levels of expertise to be productive. Has your company\u2019s testing function adapted to these new demands? Are your QA testers empowered enough? &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Agile development also involves working with cross-functional teams.<\/strong> This requires better communication and <a href=\"https:\/\/usersnap.com\/blog\/going-agile-boosting-collaboration\/\">collaboration between QA and developers<\/a>. QA is an in-between role for product developers and end-users. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer Quality Assurance (CQA) is a new terminology that focuses on the use of <a href=\"https:\/\/usersnap.com\/blog\/voice-of-customer\/\">VOC (Voice of Customer)<\/a> in product evaluation and improvement. Involving customers\u2019 opinions during QA will ensure higher user acceptance and greater product usage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is crucial for QA success. And business growth.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Software testing trends you need to keep up with<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a few crucial disruptive innovations that have impacted the way software is being tested and delivered. QA testers need to learn and adapt to these innovative trends.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cA human touch by QA teams for exploratory and usability testing is still essential \u201cHow to analyze software to discover key points of vulnerability and design experiments on the fly is still your QA explorer&#8217;s arsenal.\u201d<br>\n<em>Elisabeth Hendrickson<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">1. Continuous integration and continuous delivery (CI\/CD)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">CI\/CD is a streamlined process that can help your team to release software updates into production release cycles quickly with lower costs and lesser risk. Automation can cover units and <a href=\"https:\/\/rapidapi.com\/blog\/api-testing\/\" target=\"_blank\" rel=\"noopener\">API testing<\/a>, but it may never be 100% at all times. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cloud computing and \u2018Software as a Service\u2019 (SaaS)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Cloud computing has enabled providing infrastructure, platforms and, applications as a service. You can rapidly deploy with the flexibility to scale up or scale down at lower costs and make your new application feature available to a global audience at a single point of time. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Mobility solutions<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Mobility solutions require a different set of test skill sets. Mobile apps have their upgrades and fixes delivered weekly to a global audience who download them from the play store or elsewhere.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. The Internet of things (IoT)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may have heard of sensor-based devices that collect data and pass on to different devices. IoT has been used in various industries such as <a href=\"https:\/\/www.quickbase.com\/blog\/an-opportunity-to-make-the-manufacturing-industry-more-sustainable\">manufacturing<\/a>, home automation, energy, food, and automobiles. This opens up a new area of QA where special expertise in IoT is needed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Societal changes<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Today your customer prefers to text rather than call customer service. So we have chatbots with natural language processing capabilities and some backed with artificial intelligence as well. Mobile shopping and quick e-commerce requires 100% uptime delivering the best digital customer experience.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Artificial Intelligence (AI)<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">AI-based applications are being used in new business use cases and may have good potential. These offer new scope for QA services in ways never dreamt before. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Is your QA testing team geared up to deliver to the new challenging agile environment and dynamic applications?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where QA testing stands in today\u2019s product value chain<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your success in today\u2019s QA testing world with the new digital disruptive environment needs a new set of skills, attitude, and mindset. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The World Quality Report 2017-18\u2019s key recommendation is to support DevOps and agile development by transforming smart QA and Test function and increase platform investments. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>You have to move up the QA value chain in the agile workspace.<\/strong> You must redefine the team structure and roles and responsibilities so that the QA staffs are productive and keeping pace with the agile model. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You have seen the varied dynamic testing landscape. It is your testing team that has to give the green signal to the bug-free and user-friendly product. This is where good QA people are important and attrition can have major impacts on your testing area.<\/span><\/p>\n\n\n\n<div style=\"padding: 50px; margin: 40px 0px; border-radius: 4px; border: 1px solid #e9e9e9; font-size: 17px; line-height: 180%;\">\n<p style=\"text-align: left;\"><b>Recommended Reading:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/usersnap.com\/blog\/automated-vs-manual-user-testing\/\">Automated vs. Manual User Testing &#8211; when to choose what?<\/a><\/li>\n<li><a href=\"https:\/\/usersnap.com\/blog\/7-bug-reporting-skills\/\">7 most important bug reporting skills every QA agent should have<\/a><\/li>\n<li><a href=\"https:\/\/usersnap.com\/blog\/bug-report-template\/\">6 Bug Report Template Options that will Skyrocket your QA Process<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">QA in improving CX through digital transformation<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Technology has gone digital. Yet businesses are failing to deliver an effective digital <a href=\"https:\/\/usersnap.com\/blog\/customer-experience-management\/\">customer experience (CX)<\/a>. Companies have reported digital transformation to improve CX leading to following <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\">benefits<\/a><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Increased customer loyalty (92%)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uplift in revenue (84%)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cost savings (79%)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">With mobile applications and <a href=\"https:\/\/www.zendesk.com\/service\/messaging\/chatbot\/\" target=\"_blank\" rel=\"noopener\">AI based chatbots<\/a>, there are numerous channels for engagement and the winning strategy is in providing a unified omnichannel experience. Customer data analytics helps in building new analytic data models with simulation models. All these help in driving digital business. It is a key competitive strategy for companies to get the winning edge.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QA testing has moved to more of a QA engineering approach today to meet the challenges of <a href=\"https:\/\/www.walkme.com\/glossary\/digital-transformation\/\">digital transformation<\/a>. Businesses can engage with customers in a one-to-one model. This brings CX to the forefront in selling to the customer and retaining their <a href=\"https:\/\/usersnap.com\/blog\/customer-advocacy\/\">brand loyalty<\/a>. QA strategies and support models have to follow an <a href=\"https:\/\/www.scnsoft.com\/software-testing\/services\/enterprise\">enterprise-wide approach<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QA platforms and <a href=\"https:\/\/www.matellio.com\/blog\/everything-you-need-to-know-about-test-automation\/\">test automation tools<\/a> help in providing the much-needed coverage to have a bug free and rapid delivery of your product to the marketplace. <\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-10742\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"927\" height=\"627\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/05\/88-organisations-view-CX-as-a-competitive-differentiator.png\" alt=\"88% organisations view CX as a competitive differentiator | Usersnap Blog\" class=\"wp-image-10742\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/dimensiondata.insightnow.co.uk\/2019\/portal\/r.asp?ro2=%24XDEpfi0ibRT7iQ6GfUJBVdQaXLLyFcA3dHHrR2ThPrX7a1vtW&amp;go=r\">Dimension Data<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">New tools that match agile testing<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your testing today demands faster turnaround. That means faster reporting of bugs, fixes, re-testing, deployment, and releases. QA testers are the driving force here. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/puppet.com\/resources\/whitepaper\/2016-state-of-devops-report\/thank-you\"><span style=\"font-weight: 400;\">State of DevOps Report 2016<\/span><\/a><span style=\"font-weight: 400;\">, <strong>high performing IT organizations experience 200 times more frequent deployments, have 3 times lower change failure rate and 24 times faster recovery from failures.<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To keep up with the speed game, you can\u2019t afford to waste time in communicating issues. A visual feedback software for QA like <a href=\"https:\/\/usersnap.com\/\">Usersnap<\/a> collects bugs and feedback on the webpage and in-app. It captures the QA tester\u2019s or user\u2019s screen and allows drawing, comment boxes and highlighting in the specific area of the issue. <\/span><\/p>\n\n\n<div class=\"acf-cta\" style=\"background-image: url(https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2025\/02\/Group-1000004194.svg); width: 100%;\"><h2>Try Usersnap for QA Testing<\/h2><a href=\"https:\/\/usersnap.com\/signup\" class=\"cta-button\">Try Usersnap Now<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>You will get instant submission of bug reports with Javascript logs and URL, browser and screen information for easy debugging.<\/strong> Track the tickets and communicate in Usersnap dashboard by assigning to the right stakeholders and using the live conversation feature.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-10758\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"777\" height=\"466\" src=\"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/05\/Canva-using-Usersnap-Feedback-Tool.png\" alt=\"QA process made easier with Usersnap feedback widget\" class=\"wp-image-10758\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/usersnap.com\/success-stories\/canva\">Canva streamlines feedback with Usersnap<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Or send your tickets to your existing project management tools. It provides integration capabilities with over 20+ applications like JIRA, Asana, Slack, Google Tag Manager, and WordPress. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usersnap will <a href=\"https:\/\/usersnap.com\/blog\/productivity-tips-web-developers-manage-project-communication\/\">improve the productivity<\/a> of the QA testers and the QA testing team as a whole in the agile workspace.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improve productivity with better QA<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Quality is cross-functional today and with testing approaches moving towards engineering user experience.<\/strong> QA testers have become a very important component in the agile delivery model \u2013 contributing from product conceptualization to CX to post-implementation support. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adapting and learning the new QA platforms, tools and agile delivery practices is the way forward to an enriching career.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past, the core goal of testing is to&nbsp;find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm.&nbsp; Are your QA testers up to speed?&nbsp; As a QA tester or [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":10769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[805],"tags":[],"class_list":["post-10741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qa-blog"],"acf":[],"featured_image_src":"https:\/\/usersnap.com\/blog\/wp-content\/uploads\/2019\/06\/QA3.png","author_info":{"display_name":"Ashley Cheng","author_link":"https:\/\/usersnap.com\/blog\/author\/ashleycheng\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How QA Testing is Moving Up in 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