{"id":10686,"date":"2023-01-05T14:27:00","date_gmt":"2023-01-05T13:27:00","guid":{"rendered":"https:\/\/usersnap.com\/?p=10686"},"modified":"2025-05-23T14:11:34","modified_gmt":"2025-05-23T12:11:34","slug":"customer-advocacy","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/customer-advocacy\/","title":{"rendered":"What is customer advocacy? Definition & 10 strategies"},"content":{"rendered":"\n

No matter your industry, one thing remains constant: your product exists to serve your customers. They\u2019re not just buyers\u2014they\u2019re the driving force behind your roadmap, your innovation, and your growth. That\u2019s why putting customer needs at the core of your strategy is more than a nice-to-have\u2014it\u2019s a foundation for building customer advocacy<\/strong>.<\/p>\n\n\n\n

By understanding customer intent<\/strong>\u2014the “why” behind behaviors and feedback\u2014you unlock powerful insights that can guide every stage of your product development lifecycle (PDLC)<\/strong>. From discovery and validation to iteration and launch, a customer-led approach ensures you’re solving the right problems, delivering real value, and earning not just loyalty\u2014but advocacy.<\/p>\n\n\n\n

Let’s discuss what customer advocacy is all about. Ready?<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n

Side note: if you need a full rundown on the customer feedback game, check out our ultimate guide to customer feedback<\/a> now.<\/h5>\n\n\n\n

According to Harvard Business School Press, just a 12% increase<\/strong><\/a> in customer advocacy can bring 200% growth in revenue for companies.<\/i><\/strong><\/p>\n\n\n\n

So how do you build up customer advocacy? How do you use it to its full potential?<\/span><\/p>\n\n\n

Try Usersnap for Increasing User Experience <\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n

Here Are 10 Ways To Use Customer Advocacy Program in Your Business<\/span><\/h2>\n\n\n\n

1. Start with a small group of Customer Advocates<\/span><\/h2>\n\n\n\n

Like mentioned above, increasing your customer advocacy by just 12% can actually have an impact of doubling your revenue.<\/span> What this actually means, in terms of numbers, is just a handful of people who are extremely happy with your product and want to pass along their customer experience to everyone they know.<\/span><\/p>\n\n\n

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Nielson Advertising’s research showed 92% of customers trust recommendations from people they know. So if you do the math correctly, it is obvious the impact of loyal customer advocates.<\/p>\n\n\n\n

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A few extra advocates can truly make a big difference in your overall revenues. Their positive recommendations can bring in more customers.<\/p>\n<\/blockquote>\n\n\n\n

2. Use NPS to Start Your Customer Advocacy Program <\/span><\/h2>\n\n\n\n

Net promoter score (NPS)<\/a> and feedback can serve as an important source to discover who your loyal customers are. <\/span><\/p>\n\n\n\n

You can set up NPS pop-ups in your product or on your website, those that are promoters and give amazing reviews are who you should reach out to. If they\u2019ve had a great experience, they will recommend you. And they will appreciate your gesture of acknowledgment. <\/span><\/p>\n\n\n\n

A recent Luoma study showed 64.5% companies are already using NPS, and 43.6% are measuring CSAT. Usersnap offers a fully customizable and easy to integrate customer feedback tool<\/a>, get a free demo and start your free trial today.<\/p>\n\n\n

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3. Create a Feedback Loop<\/h2>\n\n\n\n

Feedback loops are essential for companies to understand customer pain points.<\/strong> Our users would often request for new features or express usability experiences. This helps to improve product development and also gives us the opportunity to engage with customers.<\/p>\n\n\n

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Closing the feedback loop with customers will make them feel valued and increase the customer experience. Jitbit infographics showed that customers with great experiences are 75% more likely to proactively share about the brand.<\/p>\n\n\n\n

4. Customers Success = Customer Advocacy Marketing<\/h2>\n\n\n\n

You must be familiar with customer testimonials. Almost all company websites would showcase statements from happy customers.<\/p>\n\n\n\n

Bring this up a notch by working with these customers and create marketing content such as customer success stories. You can demonstrate how specific product features are used and prove the benefits of with actual customer use cases.<\/p>\n\n\n

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Another tip: customer success stories should emphasize on the win-win situation<\/strong>, rather than one-way boasting. This would gain the likes of your customers better, and encourage more customers to have their stories shared.<\/p>\n\n\n\n

Having customers and other brands speak for you is way more powerful and efficient than doing the shouting yourself.<\/p>\n\n\n\n

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Recommended Reading:<\/b><\/p>\n