{"id":10445,"date":"2019-03-27T19:12:27","date_gmt":"2019-03-27T17:12:27","guid":{"rendered":"https:\/\/usersnap.com\/?p=10445"},"modified":"2025-05-30T14:27:02","modified_gmt":"2025-05-30T12:27:02","slug":"user-testing-100-bucks","status":"publish","type":"post","link":"https:\/\/usersnap.com\/blog\/user-testing-100-bucks\/","title":{"rendered":"What to do if you only have $100 to spend on User Testing"},"content":{"rendered":"\n

User testing is a bit like sports. <\/span><\/p>\n\n\n\n

Almost everyone agrees that it is essential, but only a few manage to do it regularly. <\/span><\/p>\n\n\n\n

Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development. <\/span><\/p>\n\n\n\n

Furthermore, this misconception is fueled by usability professionals frequently charging up to $15,000 to run a simple usability study. <\/span><\/p>\n\n\n\n

But user testing<\/a> doesn’t necessarily have to break the bank. <\/span>Here\u2019s what you can do with a budget of only $100.<\/strong><\/p>\n\n\n\n\n\n\n\n

How to do User Usability Testing with a limited budget?<\/h2>\n\n\n\n

1. Go remote (Saves Up to 300%)<\/strong><\/h3>\n\n\n\n

Running user tests by inviting people into your office and moderating the tests yourself can be an enormous source of insight. <\/span><\/p>\n\n\n\n

However, getting people at a specific time in, planning their testing slots and moderating the sessions is time-consuming and comes at a high cost. <\/span><\/p>\n\n\n

Try Usersnap for User Testing<\/h2>Try Usersnap Now<\/a><\/div>\n\n\n\n

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By switching to <\/span>a remote unmoderated user testing tool<\/span><\/a>, you’ll save yourself the hassle of finding the right participants, getting them in at the right time and staying with them while testing. <\/span><\/p>\n\n\n\n

You can put your test scenario in and choose the right participants for the test out of an already existing pool the platforms are providing. The participants get notified of a new test and take it in their spare time and using their own devices. <\/span><\/p>\n\n\n\n

Because the remote testing platforms are notifying many people out of their existing pools, participants are recording their session simultaneously and without your involvement needed.<\/span><\/p>\n\n\n

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\"Remote<\/figure>\n<\/div>\n\n\n

By using a remote online service for testing, you’ll get the costs down toward $20 per test which are delivered to you within hours. <\/span><\/p>\n\n\n\n

Switching to a remote user testing service suddenly leaves you with a budget for 5 individual participants – the perfect number for the first round of user testing.<\/span><\/p>\n\n\n\n

2. Only Test Your Product’s Red Route<\/strong><\/h3>\n\n\n\n

Important roads in London are known as “red routes”. They are marked with – you guessed it – red lines to indicate that stopping, parking, and loading is forbidden in order for traffic to move smoothly through the city.<\/span><\/p>\n\n\n\n

Like Great Britain’s capital city, <\/span>your product has red routes<\/span><\/a> build in as well – even if you didn’t plan for it knowingly. <\/span><\/p>\n\n\n\n

Red routes describe frequent and critical activities customers carry out with your product and are crucial for the success of your business. <\/span><\/p>\n\n\n\n

So how to identify the red routes of your own product? <\/span><\/h4>\n\n\n\n

Easy as pie. Your product’s red routes are:<\/span><\/p>\n\n\n\n