“It is not what you say that matters but the manner in which you say it.”
This famous quote by William Carlos William is as relevant for blogging as it is for real life.
Although whether the “what” is important or not (especially in educational blogs) is debatable, the “how” is definitely a factor you should not overlook.
It is the design of your blog that determines if a visitor stays on and starts reading.
To build a growing audience, you should definitely take care of your blog’s look and feel.