Any successful company of today knows that optimizing user experience is just as important as innovative product-related ideas or internal expert opinions.Continue Reading “7 Simple User Feedback Questions to Help You Embrace the Voice of the Customers” →
No matter what type of business you’re in, you have to deal with customers.
They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.
According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.
So how do you build up customer advocacy? How do you use it to its full potential?
Here are 10 ways to use customer advocacy in your business, Let’s go.
As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?
Do you consider customer feedback?
Should the Voice of Customer influence product development?
In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.
You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience.
In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.