How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

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How to design positive user experiences?

More and more brands are designing their products for positive emotions. The reason for this is simple: While brands used to ask questions like “Does this application work?” or even “Does this product work for you?”, there is one more pressing question at work when it comes to user experience. The question is: “How does our product make you feel?”

Positive associations are what makes users coming back, and brands are recognizing and designing for positive emotions.

In this article, we are exploring some ways to design positive user experiences.

Happy reading!!

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7 web design trends for 2016

This article is brought to you by Usersnap, a bug tracker and feedback tool that helps you to communicate visually. Get a 15-day free trial here.

It’s the start of 2016 and web design companies are looking back trying to find out what worked last year and what’s going to be the trend for this year.

So go ahead and read on. We’ve collected some of the best web design trends you must know about in 2016.
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