More and more brands are designing their products for positive emotions. The reason for this is simple: While brands used to ask questions like “Does this application work?” or even “Does this product work for you?”, there is one more pressing question at work when it comes to user experience. The question is: “How does our product make you feel?”
Positive associations are what makes users coming back, and brands are recognizing and designing for positive emotions.
In this article, we are exploring some ways to design positive user experiences.