How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Who doesn’t like to use a product that looks pretty?

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design?

The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth? 

Here at Usersnap, we recently underwent a significant change to our product interface. So we can help answer some of the FAQs you might have with our real-life examples. 

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Getting things done with Asana and Usersnap

Asana is a shared task list for your team, keeping everyone on the same page. Asana’s mission is to empower humanity to do great things. Dustin Moskovitz and Justin Rosenstein, both Facebook alumni, created the project management tool to help take that step; to improve the productivity of individuals and groups. Implementing it at Facebook, the results were promising: fewer meetings, the volume of emails went down and the teams got more done with less effort.

Now we are all-in for less emails, especially the ones that come with a subject along the lines of “It does not work, FIX IT“. To help your visitors, customers and team members describe what they (don’t) see on a page you need a visual feedback tool. Working with Asana already? That’s great, then we only have to connect your Usersnap account to your Asana dashboard!

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