Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. As a result, it’s important for leaders in SaaS and E-commerce businesses to constantly improve customer experience to stay competitive.Continue Reading “Improve Customer Experience in SaaS with a Little Homework (15 Must Read/Watch Resources in 2020)” →
Developing your website and a building the customer experience can be a lot of trouble, especially at early stages. You roll out the product, but the engagement rates are far lower than you expected. The worst thing is you don’t know why.Continue Reading “5 Ways to Test and Improve Website Customer Experience” →
Visibility of system status is one of the most important rules of UI/UX design. The goal behind this rule is pretty obvious — to minimize user tension you should provide feedback to the user about what is happening with the app within a reasonable amount of time. Don’t keep the users guessing — tell the user what’s happening. And one of the most common forms of such feedback is a progress indicator.
In this article, we’ll give you an overview of the main types of progress indicators and the use cases for them.
More and more brands are designing their products for positive emotions. The reason for this is simple: While brands used to ask questions like “Does this application work?” or even “Does this product work for you?”, there is one more pressing question at work when it comes to user experience. The question is: “How does our product make you feel?”
Positive associations are what makes users coming back, and brands are recognizing and designing for positive emotions.
In this article, we are exploring some ways to design positive user experiences.
There’s a ton of great content out there on how to onboard new users, how to treat them well, and how to make sure that they understand your product, its benefits, and become paying customers.
However, there’s less information available on how you should treat your users who want to end the relationship with you.
We at Usersnap looked into the topic of user offboarding and provide you with the following essentials for how to end relationships with your customers and users.
Continue Reading “User offboarding: How to end relationships with your users!” →
When you’ve created a piece of software and follow the SaaS model, you will most likely be offering a free trial to your users. During this trial, your users can test the product and decide if they needs it.
And that is the hard part. You have to show the user why he or she needs your product – how does your product add value and that its usability is easy and pleasant.
We, as a SaaS company that has implemented and iterated user onboarding journies multiple times thoughout the years, want to share some tips about how to make a good impression and create an outstanding user onboarding experience.
A few weeks ago, we published a blog post introducing different methods of on boarding. Due to the positive feedback, we decided to go back and write another blog post on this topic. A lot of users only sign up for an application but never actually end up using it.
How do you convince more users to activate the application? How do you turn sign-ups into active users?
Today we want to share 5 tips about how to create a successful user on boarding experience. Let’s go!
Continue Reading “5 Tips for Successful User Onboarding” →