User feedback and testing probably isn’t a high priority for you when working on your new landing page or web application. But it’s something you should take into consideration before heading in the wrong direction with your newly launched landing page.

Collecting & managing feedback or user complaints on website issues doesn’t always require the use of a large bug tracking or feedback system. For many (especially) small- and medium-sized companies, on-site feedback widgets are sufficient.

So stop being lazy with ad-hoc feedback from colleagues and customers.