The Customer Feedback Loop is a process of enhancement for your products and services based on the feedback customers give you.
It allows you to implement change according to what your customers have to say. This is one of the best ways to improve your company in an efficient and meaningful way.
More specifically, a Closed Feedback Loop is when you follow up with the customers and show them how their opinions have impacted your business decisions. This shows them that they’re valued by your business, which in turn can mean more conversions and long-term sustainability for you.