As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?

Do you consider customer feedback?

Should the Voice of Customer influence product development?

In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience. 

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.

Teaming up with customers to accelerate R&D has become a common practice in many industries. An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. By doing so, companies save the time and resources that would otherwise be spent on developing rarely or never used features.

Such mutually beneficial partnerships can help companies stay competitive in a global market that’s more challenging with each passing day.

Agile, both as a methodology and a mindset, can accelerate growth by increasing quality and speed to market. In addition, it can dramatically improve workflows. But what about innovation? Can agile methods foster innovation as well?

Company-wide adoption is recommended for taking full advantage of this way of building digital products. Basically, everyone from developers to the C-suite should rely on agile techniques in all of their endeavours.

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