As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?
Do you consider customer feedback?
Should the Voice of Customer influence product development?
In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.
You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience.
In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.
Errors typically happen when things aren’t planned carefully enough, or when entrepreneurs are overwhelmed by the product development process.
With the right mindset and framework at hand, companies can do more than just launch products. They can create solutions to real challenges that users have.
Agile, both as a methodology and a mindset, can accelerate growth by increasing quality and speed to market. In addition, it can dramatically improve workflows. But what about innovation? Can agile methods foster innovation as well?
Company-wide adoption is recommended for taking full advantage of this way of building digital products. Basically, everyone from developers to the C-suite should rely on agile techniques in all of their endeavours.