Or: when your colleague’s inbox zero bliss results in inbox hell for you

In the startup world, when you mention that you’re working towards / or you have reached ‘inbox zero’, you’ll get some admiring nods from whoever is listening to you. Not from me though. I’ll let you in on a secret: inbox zero is a lie. Why? Because answering all your mails – preferably before 8 am so no-one will be up to write a reply – means you’ll create ‘inbox overflow’ for your co-workers. Just pushing unreads back and forth is not going to ‘fix’ email (yes, it’s broken).

Chief Email Officer

Our CEO often jokes that the ‘E’ in his job title stands for ‘Email’. Working on the same desk, I do see a constant stream of messages coming in on his screen. There’s very little you can do about the email behavior of your clients, business contacts or external email fanatics. The very least we – as a team – can do is creating filters and stop bothering each other with loads of non-descriptive emails and funsies (or maybe create a chat room for that sort of things – one that you can mute).