As we were selected for the Alpha Program of the fourth annual edition of the Web Summit (undoubtedly the biggest tech conference in Europe), Florian and I spend our week in Dublin. With the evening activities involving pub crawls, after parties and get-togethers with fellow startuppy people, we definitely had a great time in Ireland. And we also got some important business stuff done.

On Tuesday Advantage Austria had prepared a ‘Pitch Perfect’ seminar for a group of Austrian entrepreneurs. Paul O’Dea (CEO, Select Strategies) warned us right off, that there’s no 1-to-9 plan when it comes to creating a pitch for your company. Using the battle-card canvas, he explained how explaining which problem or pain you’re trying to solve with your product or portfolio for your sweet spot customers, delivering measurable value and beating the competition at the same time, helps you drill down to a paragraph that functions as your larger pitch.

As challenges on the way to a perfect pitch, our group mentioned their struggles with picking the right storyline. And what if the product is very technical? Profiling our sweet spot customer, Paul suggested to filter them by the following ‘characteristics’: