I had a strange epiphany the other day when I was discussing Web design and feedback tools with a friend who just happens to be an excellent designer and has run his own agency for years. I had always thought I knew what he did for a living, but when we began to walk through the design process, and how he spent his day, I realized I knew next to nothing. The discussion started off with some verbiage about Web governance, requirements analysis, blah blah blah, and then I asked, point blank:

‘No, I really just want to know what you do all day. Really, minute-by-minute, what does your job look like?’