Virtual CX Summit

Net Promoter Score (NPS): the right way to use it + FAQs

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue?

If you’re interested in learning what NPS is about and implementing it into your business – you’re in the right place.

In this guide, we’re going to go over what NPS is, as well as discuss its advantages and challenges. 

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Customer Centric Culture: Purpose and Profitability?

In a nutshell being customer-centric means: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. 

It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. 

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Customer Experience Strategy for Small Business in 6 Steps

Many small businesses fail because they overlook the importance of a customer experience strategy.

If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Customer experience (CX) is about delivering the best solutions to customers effectively.

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How to Use Micro-Interactions to Improve Website Experience

According to ThinkJar’s customer strategy research, 86% of consumers are willing to pay more for an upgraded experience.

As a product owner, UI/UX designer or a marketer, we are all working to optimize the website experience and bring in more customers.

But what defines a good experience? What should you improve? How can you measure the quality of user experiences?

If you have any of these questions floating in your mind, you are on the right track. In this article, you will get answers and learn about the best practices in creating, measuring and evaluating digital experiences from leading companies.

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What it takes to win with customer experience management

Customer service is important. Super important. If you underestimate the importance of excellent customer service, chances are somewhat slim to win your customers as your most important influencers.

In this blog post, you’ll find everything you need to know about customer experience and why it truly matters for your business.

So better let’s get started.

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Why Measuring Customer Experience Matters: Here are 7 Reasons

Thanks to the emergence of social media, news spread fast and bad news go viral even faster than the time I took to write this sentence.

The advancement of social media and communication technology is the reason most of the businesses, marketing experts, and executives emphasize that customer experience is the backbone of any marketing program.

For any business, small or large, every customer is an asset, without which companies would have no business at all.

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