Voice of Customer: Why VoC should lead your product development process

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?

Do you consider customer feedback?

Should the Voice of Customer influence product development?

In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

You may have realized how customer feedback has become a huge focus in recent years. It is the most important factor in delivering exceptional user experience. 

In this article you will find out why incorporating the voice of customers to your strategies can bring your business success.

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Customer-Driven Product Development: Taking the Jobs-to-Be-Done Approach

Errors typically happen when things aren’t planned carefully enough, or when entrepreneurs are overwhelmed by the product development process.

With the right mindset and framework at hand, companies can do more than just launch products. They can create solutions to real challenges that users have.
Continue Reading “Customer-Driven Product Development: Taking the Jobs-to-Be-Done Approach”

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