No matter what type of business you’re in, you have to deal with customers.

They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

So how do you build up advocacy? How do you use it to its full potential?

Here are 10 ways to use customer advocacy in your business, Let’s go.