No matter what type of business you’re in, you have to deal with customers.
They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.
According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.
So how do you build up advocacy? How do you use it to its full potential?
Here are 10 ways to use customer advocacy in your business, Let’s go.
Your customers are your lifeline, you know that.
But how much do you take into consideration how they actually feel about your brand?
You might think all your customers are perfectly happy. After all, your business generates sales, right?
Turns out, without actually speaking to your customers, you can’t truly know how they feel about you, your products or your business.
And, when you’re armed with that knowledge? You can grow your business and earn loyal customers.
In this post, we’re going to cover:
- NPS: A closer look at one of the most effective metrics to track if you want to build advocates for your business
- Why you can’t only focus on NPS alone
- How your NPS ties into your overall customer experience
Errors typically happen when things aren’t planned carefully enough, or when entrepreneurs are overwhelmed by the product development process.
With the right mindset and framework at hand, companies can do more than just launch products. They can create solutions to real challenges that users have.
Customer service is important. Super important. If you underestimate the importance of excellent customer service, chances are somewhat slim to win your customers as your most important influencers.
In this blog post, you’ll find everything you need to know about customer experience and why it truly matters for your business.
So better let’s get started.