Meet the team: Florian Dorfbauer, CEO

Meet the team is a series about our team at Usersnap. Get to know the people behind our tools and discover what it’s like to work at Usersnap.

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Hi Florian, could you quickly introduce yourself?

I’m Flo, CEO of Usersnap and I currently live in San Francisco with my wife and our two sons. Before founding Usersnap I had a web agency and before that I got my PhD in numerical Physics, a field I’m still interested in today. However, working in a tech startups gives you the ability to work with cutting-edge technologies and to be so close to everything that is changing and developing. This is very exciting!

From a PhD in numerical physics to CEO of a SaaS company: how does that work?

Even when doing my PhD in numerical Physics I had an entrepreneurial drive that was guiding me through it: in academia resources are limited so you have to plan ahead and be very entrepreneurial about conferences, papers, and guest lecturer positions. In the end, though, I realized that I could be an entrepreneur without being a physicist and I started my first company.

What does a typical day look like for you?

My day always starts with a cup of coffee. Once, I tried getting off-coffee, but let’s just say that wasn’t a good idea 😉

After coffee, I’m reading and answering emails and have meetings or calls with enterprise clients, investors or about partnership collaborations. Right now that I’m in San Francisco I try checking in with our Austria office very early in the morning and late at night. I have weekly individual calls with some team members set up, and I talk to my co-founder Josef multiple times a week.

How did you get the idea of founding Usersnap?

The idea for Usersnap came up organically: we were working together in our web agency and had trouble communicating with our clients when we were not sitting next to each other. It is very hard to describe verbally what is happening visually on a screen.

That’s when we had the idea for Usersnap, which helps web developers and designers to communicate visually with screenshots. You can annotate screenshots with virtual pens directly in the browser, so it’s also a great tool for feedback and user testing.

You have offices in Linz and in San Francisco. How does that work?

We are part of the Salesforce Incubator this year and are participating in their AI program.

We are basically thinking about customer happiness and how it can be measured. Properties like customer happiness or other scores can be statistically tracked but are not linked with individuals experiencing a digital product. In the next 5 month we will prove our hypothesis, that it is possible to extract the customer happiness continuously on an individual level to allow for context rich communication with users in order to classify them.

Our HQ is still in Linz, in Austria. We are used to communicating remotely, and Josef has been managing our team in Linz for the last couple of years, so it works very well.

Any tips you can share with the startup community?

Release early and often. It’s important to talk to as many people as you can about your ideas. That way you are not solving problems that don’t exist.

I can also recommend to read as much as possible. Nowadays, information is becoming very democratic and available for everyone. I can recommend checking out these books:

Bill Walsh, “The Score Takes Care of Itself: My Philosophy of Leadership” und

Al Ries, Jack Trout: “Positioning: The Battle for Your Mind”

Brad Feld, Jason Mendelson: “Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist”.

Any last words?

Don’t try to be Elon Musk. Be yourself!

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