Failure. It’s an inevitable human experience. We will all fail occasionally. But when a business fails in any key area, the results can impact its success.
And what makes a business successful? Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers.
As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process?
Do you consider customer feedback?
Should the voice of customer influence product development?
In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents employ the voice of customers (VoC) in their product development cycle. See infographics below.
You may have realized how customer feedback has become a huge focus in recent years. In this article you will find out why incorporating feedback to your strategies can bring your business success.