The Slush Conference in Helsinki (Nov. 30th to Dec. 1st) is one of the biggest startup events in Europe with around 17,500 participants. Besides 2,000 startups from all over the world, this year’s event also featured around 1,000 investors and 2,500 volunteers.

Upon entering the conference hall for the first time, it became clear that the darkness of Finland in November is part of the event’s aesthetic concept: dark halls, lasers and fog machines that delivered punchlines in the form of smoke during the presentations, embodied Slush’s motto perfectly:

Nobody in their right mind would come to Helsinki in November. Except you, you badass. Welcome.”

Bill Burnett and David Evans are teaching the most popular course at Stanford University right now. The name of the course: Design Your Life.

The term “design” is not meant in an abstract way. The course is actually about transferring ideas and principles of design to questions and problems of everyday life.

“Think like a designer” is the slogan of the course as well as a recently published book (Designing Your Life: How to Build a Well-Lived, Joyful Life) by the two professors.

Mistakes are inevitable. We’re only human, after all. But when it comes to delivering software or websites to our clients, we want to make that happen with as few errors as possible. It sounds like a great goal, but how do you systematically achieve it?

The key to minimizing errors is to design a quality assurance process that is efficient and reliable. In this article, I discuss exactly how to do that, whether your company is big or small or a one (wo)man show.

Every step should be designed with that simple point in mind, that we are in fact only human. Even the most detail-oriented person will be more effective with a clear and consistent system than relying on their skill alone.

Yes. It’s that time of the year, again. In a couple of days the Usersnap team is flying over to Helsinki, Finland.

Besides us, 15.000 tech companies, startups, and investors are flying over as well.

As we’re getting ready for the Slush and packing our bags, we prepared this personal guide for the Slush 16. So, here’s everything you need to know to get the most out of your Slush experience.

According to statistics, it only takes 1/10th of a second for us to form a first impression about a person; and websites are no different.

Google’s 2012 study entitled “The role of visual complexity and prototypicality regarding the first impression of websites: Working towards understanding aesthetic judgments” confirmed that it takes less than 50 milliseconds for users to form an opinion about your website. In other words: after only 0.05 seconds the average user has already decided whether he should stay on your website or leave it.

First impressions do matter. The first impression a user gets from your website depends on many factors, such as the structure, the spacing, the fonts and, of course, the colors and color combinations you display on your page.

Long-scrolling websites, i.e. sites that let you scroll down for an extended amount of time, have been around for years.

The reason? Users love them!

That isn’t about to change, which is why we wanted to give you some tips and best practices in this article. Because long-scrolling or infinite-scrolling alone doesn’t mean the user is going to spend a long time on your website.

Have fun reading and scrolling 😉

When building a product one often wants to provide a solution to a real problem. But that is rarely sufficient to develop an enjoyable product which users can’t stop thinking about.

Here is where user testing comes in. By involving users in the product development process, companies can incorporate feedback in every product development stage.

In this article, we want to give you an introduction on what user testing is and why it is necessary. For an in-depth exploration of the topic, please see our ebook on “How to build products users love”. Happy reading!

Even if you don’t greet each user personally: each time a user visits your website, you are communicating with them. Through the design of your website.

How this works?

Communication on your website works on different levels and ranges from text, pictures and the structure of a site to colours, titles and buttons. In this blog post I want to explain how communication on a website works and what you can do to improve it.

Let’s go!

When you’ve created a piece of software and follow the SaaS model, you will most likely be offering a free trial to your users. During this trial, your user can test the product and decide if he needs it.

And that is the hard part. You have to show the user why he or she needs your product and that its use is easy and pleasant.

That’s why I want to give you some tips about how to make a good impression and create an outstanding user onboarding experience.

Let’s go!